Marketing Manager

AIP Connect

. Build programs, processes, tools, and materials for a scalable marketing function .

Posted 10/7/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$80,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing integrated marketing programs and campaigns, with a strong focus on content creation, digital marketing, and sales enablement. Proficient in leveraging marketing technology and analytics to drive measurable results and improve workflows.

Highest-signal resume keywords

B2B And B2C Marketing ExperienceIntegrated Campaign ExecutionMarketing Technology ManagementContent Creation And StrategyProject Management And Organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentSEOConversion OptimizationAnalyticsSales EnablementContent WritingDigital MarketingCampaign ManagementData-Driven Decision MakingAI-Powered Workflows

Soft Skills

Exceptional Communication SkillsStrong LeadershipHigh OwnershipInitiativeAbility To Work In Ambiguity

Tools & Technologies

HubSpotZohoWordPressGoogle AnalyticsZapierClay

Industry Keywords

B2B ServicesProfessional ServicesTrainingTechnologyConstructionSafety

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build programs, processes, tools, and materials for a scalable marketing function
Establish priorities, plans, KPIs, and ownership across marketing initiatives
Create and execute integrated campaigns from strategy through measurement and optimization
Own content across the website, blog, case studies, email, social, and other channels
Translate complex ideas into clear, compelling, on-brand content
Manage marketing across multiple brands
Own and continuously improve multiple websites as marketing and lead-generation assets
Support SEO, conversion optimization, analytics, and digital marketing initiatives
Use AI, automation, and emerging tools to improve efficiency, output, and scalability
Develop sales enablement materials such as decks, one-pagers, and case studies
Partner with Sales and Client Success to align marketing with customer needs
Manage marketing technology, CRM, reporting, and performance metrics
Lead and prioritize marketing contributors
Use customer insights, market feedback, and performance data to improve programs and processes
Collaborate with Sales, Operations, Client Success, and Leadership across a portfolio of brands

Requirements

What you’ll need

5+ years of B2B and B2C marketing experience
Experience managing multiple brands or working across house-of-brands and branded-house models
Proven experience building and executing marketing programs and integrated campaigns
Strong end-to-end marketing skills across content, digital, campaigns, brand, and sales enablement
Exceptional writing, editing, and communication skills
Experience leading marketing contributors and managing multiple priorities simultaneously
Hands-on experience with marketing technology, CRM, analytics, and automation tools
Practical experience using AI to improve marketing workflows, productivity, or output
Strong project management, organization, and prioritization skills
Data-driven approach focused on measurable results
High ownership, initiative, and comfort working in ambiguity
Ability to move quickly, make decisions, and work in detail when needed
Experience with HubSpot, Zoho, WordPress, Google Analytics, Zapier, Clay, or similar tools (nice to have)
Experience building marketing automation or AI-powered workflows (nice to have)
Experience in B2B services, professional services, training, technology, construction, or safety (nice to have)
Experience with paid media, SEO, conversion optimization, or marketing analytics (nice to have)
Experience managing external agencies, vendors, or freelancers (nice to have)

Benefits

Comp & perks

Bonus program eligibility
Other benefits (unspecified)
Inclusive recruitment and selection practices
Interview accommodations available upon request