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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end paid media campaigns across multiple platforms, including LinkedIn, Google, and Meta, with a strong focus on strategy, optimization, and performance analysis. Proficient in utilizing AI tools for creative development and analysis while ensuring accuracy and quality in reporting.
Highest-signal resume keywords
Paid Media Campaign ManagementB2B Marketing ExperienceBudget Management ($20K - $100K)AI Tools for Creative DevelopmentHubSpot CRM Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyTargetingBiddingConversion TrackingAd Copy DevelopmentLanding Page OptimizationTesting Program ManagementAccount-Based CampaignsPerformance ReportingAudience Segmentation
Soft Skills
Clear WritingAttention to DetailHigh OwnershipAutonomyCollaboration
Tools & Technologies
HubSpotSpreadsheetsAttribution DataAI Tools
Industry Keywords
B2BComplianceFintechOffline MediaAccount-Based Marketing
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own paid media end to end across LinkedIn, Google, Meta, Reddit, TV, radio, and other channels
- Set strategy, campaign setup, targeting, budgets, bidding, and optimization
- Own the testing program with budgets, hypotheses, verdict dates, written decisions, and rapid scaling or cancellation
- Develop creative concepts, ad copy, creative briefs, landing page requests, and iterate based on performance data
- Report weekly on spend, leads, SQLs, pipeline, and cost per SQL by channel and test
- Run account-based campaigns against named target accounts in coordination with sales
- Execute pre-event targeting and post-event retargeting for conference campaigns
- Improve landing pages and forms with web and content teams
- Report to the Head of Marketing and collaborate with Growth Marketing, sales, product marketing, content, and design
Requirements
What you’ll need- 4+ years running paid campaigns for B2B, with hands-on platform experience across at least three of LinkedIn, Google, Meta, and Reddit
- Managed monthly paid budgets between $20K and $100K and can show what they produced
- Strong knowledge of campaign structure, audiences, bidding, conversion tracking, and platform settings
- Ability to take a concept from a sentence to a live ad, including angle, copy, creative brief, landing page ask, and test design
- Comfortable in HubSpot or an equivalent CRM, spreadsheets, and attribution data
- Experience sizing test budgets, stopping failing tests early, and scaling winners independently
- Uses AI tools every day for creative development and analysis; this is a requirement
- Accuracy is non-negotiable; every reported number must be sourced and reproducible
- Clear writing and ability to work well remotely
- High ownership, high autonomy, fast pace, and strong attention to quality
- Nice to have: offline media experience, including TV, radio, out-of-home, or podcast advertising and measurement
- Nice to have: account-based marketing experience
- Nice to have: marketing experience with compliance, risk, or fintech buyers
