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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer marketing and advocacy, with a strong focus on developing compelling narratives and proof points that resonate with enterprise buyers. Proven ability to build and manage customer reference programs and advocate networks to drive engagement and sales opportunities.
Highest-signal resume keywords
Customer Marketing ExperienceCustomer Advocacy Program DevelopmentEnterprise Sales EngagementStorytelling and Writing SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Story CreationCase Study DevelopmentProof Point IdentificationCustomer Reference Program ManagementEnterprise Buyer Understanding
Soft Skills
Strong Interviewing SkillsExcellent JudgmentEmpathyPersistence
Industry Keywords
B2B SoftwareCustomer SuccessSales-Led Go-To-MarketCustomer Advisory Board
About the role
Key responsibilities & impact- Rebuild AirOps’ customer marketing and advocacy strategy for its next stage of growth, focusing on new enterprise buyers, solutions, and use cases
- Develop a pipeline and library of case studies, videos, customer quotes, proof points, and other stories across priority industries and personas
- Partner with Customer Success, Services, Sales, and Data to identify customer outcomes and turn them into credible, differentiated narratives
- Reimagine the customer reference program and expand the advocate network
- Identify gaps in proof needed for enterprise sales conversations and develop stories to address them
- Build a network of customer advocates and speakers for sales opportunities, events, webinars, media, and other high-impact moments
- Own the AirOps Customer Advisory Board end to end, including member strategy, programming, executive participation, meeting execution, and ongoing engagement
Requirements
What you’ll need- 6+ years of experience in customer marketing, customer advocacy, product marketing, or a related role at a B2B software company
- Proven experience creating compelling customer stories from interviews, implementation details, and business results
- Experience selling to enterprise customers
- Strong understanding of proof points, narratives, and outcomes that resonate with enterprise buyers across industries
- Experience rebuilding or significantly evolving a customer reference or advocacy program within a sales-led go-to-market motion
- Strong interviewing, writing, and storytelling skills
- Excellent judgment about what makes a customer story distinctive and credible
- Ability to learn from existing programs while challenging assumptions and designing a program for a new audience and stage of growth
- Ability to work effectively with customers, executives, and cross-functional teams while balancing persistence with empathy
Benefits
Comp & perks- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
