Lifecycle Marketing Specialist

airSlate

. Build a dedicated lifecycle and retention marketing function .

Posted 9/29/2026full-timeRemote • Poland, United States, Romania, UkraineMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, focusing on customer journey management from sign-up to long-term retention. Proficient in leveraging data analytics and AI tools for segmentation, personalization, and campaign optimization in a SaaS environment.

Highest-signal resume keywords

Lifecycle Marketing Roadmap OwnershipCustomer Segmentation ExpertiseCross-Channel Campaign ExecutionData-Driven Analytics FluencyAI Tools Utilization for Personalization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCustomer Journey ManagementCampaign Strategy DevelopmentCustomer SegmentationEmail MarketingIn-App MessagingPush/SMS MarketingPerformance MeasurementData AnalysisRevenue Impact Tracking

Soft Skills

Excellent Written Communication

Tools & Technologies

Analytics ToolsAI Tools

Industry Keywords

SaaSProduct MarketingCustomer RetentionActivationConversionEngagementChurnLTV PerformanceOnboardingProduct-Led Growth

About the role

Key responsibilities & impact

Build a dedicated lifecycle and retention marketing function
Own the customer journey from sign-up through activation, conversion, and long-term retention
Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration
Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back
Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix
Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success
Test and optimize messaging, timing, channels, and segmentation logic using performance data
Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap
Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping
Work directly with the Principal Product Marketing Manager on positioning and product strategy

Requirements

What you’ll need

Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
Product marketing background with a deep understanding of messaging, positioning, and personas
Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage
Track record of lifecycle campaigns with measurable revenue impact
Hands-on cross-channel execution across email, in-app messaging, and push/SMS
Data-driven approach and fluency with analytics tools and dashboards
Deep, structured use of AI for segmentation, personalization, and campaign development as part of everyday work
Excellent written English
Experience with a self-serve or product-led SaaS motion

Benefits

Comp & perks

Flexible working environment with remote and hybrid working options
Performance-based bonus system
Stock options
Courses, conferences, and access to learning resources
Career growth and internal mobility support
Health coverage tailored to each country
Wellness programmes and access to fitness options
Quarterly company-wide Mental Health Days
Flexibility for parents
airSlate Junior Club for kids
Company-wide family days
Pet-friendly approach
Charitable support through the airSlate Care programme
Matching employee donations
Open communication and company-wide Q&A sessions