airSlate

Content Marketing Manager

• Create original, on-brand content across website pages, blog articles, email sequences, social posts, sales collateral, product one-pagers, and feature briefs
• Own content across its full lifecycle: briefing, production, publishing, optimization, and performance review
• Partner with Product Marketing, Design, Sales, and Customer Success on product launches, GTM campaigns, and sales enablement
• Optimize content using organic traffic, engagement, CTA conversion, and search visibility data
• Maintain consistent messaging across channels and formats and correct messaging drift
• Use analytics tools such as GA4 and Ahrefs to evaluate content performance and act on findings
• Evaluate and adopt content technologies and platforms that improve quality or speed
• Use AI writing tools such as ChatGPT and Claude for ideation, drafting, and iteration, applying editorial judgment
• Work closely with the Principal Product Marketing Manager with direct visibility into product strategy and launches

Senior Content Specialist

Marketing

• Build a dedicated lifecycle and retention marketing function
• Own the customer journey from sign-up through activation, conversion, and long-term retention
• Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back
• Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success
• Test and optimize messaging, timing, channels, and segmentation logic using performance data
• Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap
• Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping
• Work directly with the Principal Product Marketing Manager on positioning and product strategy

Lifecycle Marketing Specialist

• Own the entire marketing organization serving four business units and the sales team
• Drive digital marketing performance across search, display, social, video, community, and other channels
• Optimize the $50M+ marketing budget to improve CAC/LTV ROI across products
• Build multichannel campaigns and supporting assets aligned with ideal customer profiles
• Partner with product marketing managers to sharpen and execute product positioning
• Build and scale a B2B demand-generation engine covering lead generation, scoring, and routing
• Raise content strategy and execution standards across all surfaces and channels, including web
• Build the martech stack with the VP of Engineering and make build-versus-buy decisions
• Build data instrumentation, reporting, and dashboards with the data team
• Act as a trusted partner to general managers on go-to-market strategy, positioning, competitive differentiation, and ICP definition
• Steer marketing for the age of GAO and develop required marketing analytics

Senior Content Specialist

Lifecycle Marketing Specialist

SVP, Marketing