SVP, Marketing

airSlate

. Own the entire marketing organization serving four business units and the sales team .

Posted 9/17/2026full-timeRemote • United States, Poland, Romania, Ukraine, United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B demand generation, digital marketing performance optimization, and strategic positioning within a SaaS environment. Proven ability to manage large marketing budgets, build multichannel campaigns, and leverage martech tools for data-driven decision-making.

Highest-signal resume keywords

B2B Demand GenerationDigital Marketing PerformanceMartech Stack DevelopmentLead Generation and ScoringSaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ManagementData InstrumentationMarketing AnalyticsBudget OptimizationContent StrategyProduct PositioningCustomer Acquisition Cost (CAC)Lifetime Value (LTV) AnalysisAI-Driven Marketing

Soft Skills

Cross-Functional CollaborationDecisivenessAdaptabilityStrategic ThinkingExecution Balance

Tools & Technologies

Martech ToolsGAOReporting DashboardsDigital ChannelsCommunity Engagement Platforms

Industry Keywords

SaaSB2B MarketingLead RoutingSelf-Serve Digital ExecutionSMB Marketing

About the role

Key responsibilities & impact

Own the entire marketing organization serving four business units and the sales team
Drive digital marketing performance across search, display, social, video, community, and other channels
Optimize the $50M+ marketing budget to improve CAC/LTV ROI across products
Build multichannel campaigns and supporting assets aligned with ideal customer profiles
Partner with product marketing managers to sharpen and execute product positioning
Build and scale a B2B demand-generation engine covering lead generation, scoring, and routing
Raise content strategy and execution standards across all surfaces and channels, including web
Build the martech stack with the VP of Engineering and make build-versus-buy decisions
Build data instrumentation, reporting, and dashboards with the data team
Act as a trusted partner to general managers on go-to-market strategy, positioning, competitive differentiation, and ICP definition
Steer marketing for the age of GAO and develop required marketing analytics

Requirements

What you’ll need

15–20 years of experience in SaaS
Proven track record spanning self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts
Direct experience building and scaling B2B demand generation, including lead generation, scoring, and routing, in close partnership with sales
Hands-on builder willing to develop new capabilities before scaling them
AI-first approach to work, martech tools, and AI-driven channels such as GAO
Strong cross-functional operating skills across sales and business units in a multi-brand portfolio
Balanced execution and strategy strengths, with experience in positioning-led demand creation
Fast, decisive, low-ego, comfortable testing and failing
Comfortable with ambiguity and a partially built team
Affinity for SMBs, especially micro and small businesses (nice to have)
Prior exposure to the document space (a plus)

Benefits

Comp & perks

Flexible working environment with remote and hybrid working options
Ability to work from offices in the United States, Poland, Romania or Ukraine, or remotely from many countries
Competitive compensation reflecting local market conditions and experience
Performance-based bonus system
Stock options
Courses, conferences, and access to learning resources
Career growth and internal mobility support
Comprehensive country-tailored health coverage
Wellness programmes and access to fitness options
Quarterly company-wide Mental Health Days
Flexibility for parents
airSlate Junior Club for kids
Company-wide family days
Pet-friendly approach
Charitable initiatives through the airSlate Care programme
Matching employee donations
Open communication and company-wide Q&A sessions