Growth Content Marketing Manager

Airwallex

. Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time .

Posted 9/25/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $110,000 - $170,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time
Own the end-to-end demand generation content strategy across SEO, gated assets, mid-funnel conversion content, and product-led narratives
Write, edit, and ship SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers
Partner with Product Marketing and Product to translate launches, features, APIs, and workflows into searchable, understandable, and sellable content
Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies
Collaborate with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals
Measure and iterate on content using performance data to optimize traffic quality, engagement, and pipeline impact
Ensure content quality, clarity, and technical accuracy
Build an experimentation mindset by scaling successful content and refreshing or retiring underperforming content
Balance short-term growth outcomes with long-term investments in evergreen content, topical authority, and durable demand
Work closely with global and regional teams across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle

Requirements

What you’ll need

6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles
Preferably experience at a high-growth B2B technology company
Proven track record of creating content that drives measurable business outcomes from traffic to MQLs to pipeline
Exceptional writing and editing skills
Ability to explain technical products, platforms, or workflows clearly and credibly
Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering
Data-driven ability to analyze content performance and optimize based on results
Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams
Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders
Experience managing freelancers or agencies and holding them to a high bar for quality and performance
Familiarity with CMS, SEO, analytics, and experimentation tools such as Webflow/WordPress, GSC, GA4, and Ahrefs

Benefits

Comp & perks

Equity
Bonus
Medical insurance
Dental insurance
Vision insurance
401(k) plan
Short-term disability insurance
Long-term disability insurance
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays
Statutory minimum paid annual leave and public holidays