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Airwallex

Manager, Growth Lifecycle

Airwallex

. Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers from onboarding and KYC through activation, first transaction and deeper product adoption .

Posted 9/28/2026full-timeAmsterdam • NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading growth initiatives across the customer lifecycle, with a strong focus on data-driven decision-making and personalized customer engagement. Proficient in designing and executing lifecycle marketing programs that enhance conversion, activation, and product adoption in a product-led growth environment.

Highest-signal resume keywords
Lifecycle MarketingProduct-Led Growth (PLG)Data AnalysisA/B TestingCRM Program Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingData AnalysisA/B TestingCRM Program DesignCampaign ExecutionGrowth Metrics AnalysisCustomer Engagement OptimizationWorkflow AutomationSQLBehavioral Data Interpretation
Soft Skills
Organizational SkillsAttention to DetailClear CommunicationProactive ApproachCross-Functional Collaboration
Tools & Technologies
AI-Enabled ToolsWorkflow Automation ToolsCRM SoftwareEmail Marketing PlatformsPush Notification Systems
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
B2BSaaSFintechHigh-Scale B2CGlobal Markets

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers from onboarding and KYC through activation, first transaction and deeper product adoption
  • Turn customer, product and behavioural data into practical growth opportunities
  • Design and run evergreen campaigns, experiments, automations and AI-enabled workflows
  • Design end-to-end lifecycle engagement and scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage
  • Lead strategy and operational health for email, push and in-app messaging
  • Optimize digital channels for personalized engagement and consistent growth across managed regions
  • Execute lifecycle campaigns and programs that improve conversion, go-live activation and expansion
  • Partner with Product, Sales, Marketing, Data and regional teams
  • Own end-to-end growth metrics within the region through quantitative analysis
  • Lead a high-velocity regional experimentation roadmap and scale successful pilots into global frameworks
  • Deliver personalized, customer-first messaging that reduces friction throughout the lifecycle

Requirements

What you’ll need
  • 5+ years of experience leading growth initiatives across the customer lifecycle
  • Experience in a product-led growth (PLG) environment
  • Strong analytical skills interpreting campaign, product and behavioural data
  • Experience working with high volumes of data and communicating through data and analytics
  • Hands-on experience designing and executing lifecycle or CRM programmes driving conversion, activation, retention and product adoption
  • Experience running A/B tests and structured experimentation
  • Strong organisational skills and attention to detail
  • Clear and structured communication skills; ability to work cross-functionally with Sales, Marketing and Data Science
  • Proactive and results-oriented approach with a track record of delivering impact in fast-paced environments
  • Bachelor’s degree
  • Preferred: experience in B2B, SaaS, fintech or product-led growth, or high-scale B2C
  • Preferred: experience with AI-enabled tools, agents, workflow automation or connecting multiple tools
  • Preferred: experience with SQL or close collaboration with data teams
  • Preferred: hands-on experience in lifecycle or CRM marketing
  • Preferred: experience across global markets and scaling regional initiatives into global programmes
  • Ability to work with people across multiple countries and time zones, including occasional flexible hours

Benefits

Comp & perks
  • Use of AI tools to research, prepare, or refine application materials
  • Flexible hours occasionally to connect with people across multiple countries and time zones
  • Equal opportunity employment
  • Accommodation support for disabilities or special needs