Product Marketer

Airwallex

. Own the ICP and continuously conduct customer interviews and win/loss conversations .

Posted 9/30/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $140,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on positioning, messaging, and customer insights. Proficient in creating high-quality content and sales enablement materials while leveraging AI tools for research and content iteration.

Highest-signal resume keywords

Product Marketing ExperienceExceptional Writing AbilityCustomer Research ApplicationFintech Industry KnowledgeSales Enablement Material Creation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PositioningMessagingContent StrategySEOProduct Launch ManagementCustomer InterviewsCompetitive IntelligenceVideo EditingWriting SamplesHigh Output and Velocity

Soft Skills

Independent OperationCollaborationCommunication

Tools & Technologies

AI ToolsContent Management SystemsVideo Recording Software

Industry Keywords

FintechAccountingFounder-Finance-StackEarly-Stage Operators

About the role

Key responsibilities & impact

Own the ICP and continuously conduct customer interviews and win/loss conversations
Participate in sales calls and turn customer insights into messaging and product feedback
Own positioning, messaging, and the core narrative for T:0
Maintain consistent messaging across the website, sales deck, launches, and content
Write and own website copy for every page
Create product walkthroughs, explainers, demo videos, and launch assets
Run product launches, including narrative, assets, internal enablement, timing, and performance assessment
Own blog and SEO content strategy, briefs, and key content pieces
Write the T:0 newsletter
Maintain competitive intelligence and create usable comparison materials for sales
Build sales enablement materials including one-pagers, objection handling, battlecards, and demo narratives
Own pricing and packaging with the CEO and Product team
Collect customer proof including quotes, reviews, case studies, and logos
Work directly with the CEO, Product teams, Chief of Staff, Growth Marketer, and Founding GTM hire

Requirements

What you’ll need

5+ years in product marketing, or an adjacent role where you personally owned positioning and shipped the resulting assets
Exceptional writing ability; writing samples and a short written exercise required
Track record of high output and velocity
Experience conducting customer research and applying insights to messaging
Ability to understand and work deeply with technical products
Ability to operate independently without a predefined brief or prioritized queue
Fintech, accounting, or founder-finance-stack experience (preferred)
Experience as the first or only product marketer (preferred)
Comfortable recording and lightly editing product videos (preferred)
Aggressive use of AI tools for research, drafting, competitive monitoring, and content iteration (preferred)
Experience marketing to founders and early-stage operators (preferred)
Legally authorized to work in the United States for any employer

Benefits

Comp & perks

Equity
Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
401(k) plan
Short-term disability
Long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays
Statutory minimum paid annual leave and public holidays, with additional company-provided vacation days in many locations