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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on developing value propositions and go-to-market strategies. Proven ability to collaborate across cross-functional teams and leverage insights to drive product adoption and sales enablement.
Highest-signal resume keywords
Product Marketing ExperienceGrowth MarketingCross-Functional CollaborationCommunication SkillsExperience with Mid-Market or Enterprise Businesses
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentSales EnablementCampaign ExecutionMarket ResearchData Analysis
Soft Skills
Strong CommunicationSelf-StarterProblem-Solving
Certifications & Qualifications
Bachelor’s Degree or Equivalent
Industry Keywords
TechnologyFinancial ServicesB2BGlobal MarketingCommercial Strategy
About the role
Key responsibilities & impact- Develop a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to develop the value proposition
- Define, test, and refine global product positioning, messaging, and value proposition with product, sales, and marketing teams
- Develop high-impact enablement assets for upmarket sales teams to accelerate deal cycles and win key accounts
- Partner with marketing teams to plan and execute campaigns that increase acquisition and product adoption
- Drive comprehensive end-to-end global product go-to-market launches
- Leverage qualitative and quantitative insights across channels, customers, and product to influence and enhance the product roadmap
- Work cross-functionally across global and regional strategy, product, sales, and marketing teams to drive global impact
- Focus on Airwallex’s Business Accounts suite of products
Requirements
What you’ll need- 3+ years of experience in product marketing at a fast growing tech company
- Bachelor’s degree or equivalent
- Strong written and spoken communication skills
- Ability to articulate complex concepts in a simple way
- Self-starter able to identify and prioritize opportunities
- Willingness to roll up sleeves and go deep into assigned problems
- Track record of collaborating and driving impact across cross-functional teams
- Ability to partner effectively with product, sales, marketing, design, and data analytics
- Experience in growth marketing, sales, or sales enablement (preferred)
- Experience working with Mid-Market or Enterprise businesses (preferred)
- Experience working with global marketing, commercial, and product teams (preferred)
- Experience working in technology, financial services, or B2B (preferred)
Benefits
Comp & perks- Equity
- Bonus
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
- Statutory minimum paid annual leave and public holidays
