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Airwallex

Senior Manager, Customer Marketing

Airwallex

. Build and scale Airwallex’s customer advocacy engine across the Americas .

Posted 9/17/2026full-timeSan Francisco • California • United StatesSenior💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in building and scaling customer advocacy programs, leveraging customer insights to drive strategic marketing initiatives and measurable commercial outcomes. Proficient in managing customer-facing assets and executing effective communication strategies across various platforms.

Highest-signal resume keywords
B2B SaaS Customer MarketingCustomer Advocacy Program DevelopmentG2 Review Acquisition ManagementProject ManagementExceptional Written And Verbal Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer MarketingCustomer AdvocacyLifecycle MarketingReview Generation CampaignsMetrics ReportingCase Study CreationContent DevelopmentAudience SegmentationEngagement ReportingCommercial Outcome Analysis
Soft Skills
Strong Project Management SkillsHigh AgencySound JudgmentAdaptability In Fast-Moving Environments
Tools & Technologies
SalesforceHubSpotGainsightG2 AdminMarketing Automation PlatformsReporting ToolsAnalytics Tools
Industry Keywords
FintechCross-Border PaymentsExpense ManagementFinancial InfrastructureCustomer Advisory Board Management

About the role

Key responsibilities & impact
  • Build and scale Airwallex’s customer advocacy engine across the Americas
  • Turn successful customers into champions and bring their stories to life as a key marketing channel
  • Build repeatable customer marketing and advocacy programs from the ground up
  • Work directly with customers and senior stakeholders across customer marketing, advocacy, content, Product Marketing, Customer Success, Sales, and revenue operations
  • Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas
  • Design review-generation campaigns and translate insights into company-level proposals
  • Manage the Customer Advisory Board, including member selection, executive sponsorship, communications, agendas, session planning, and follow-up
  • Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting
  • Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, and customer story engagement
  • Use customer insights to power strategic recommendations

Requirements

What you’ll need
  • 4 to 6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field
  • Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs
  • Proven track record of running scaled G2 or other peer-review acquisition programs
  • Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events
  • Exceptional written and verbal communication skills
  • Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion
  • Strong project management skills
  • High agency, sound judgment, and comfort working in a fast-moving, ambiguous, 0-to-1 environment
  • Ability to work from Airwallex’s San Francisco office in accordance with the team’s working model
  • Preferred: Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS
  • Preferred: Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum
  • Preferred: Portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work
  • Preferred: Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories
  • Preferred: Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools

Benefits

Comp & perks
  • Equity
  • Bonus
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan
  • Short-term disability
  • Long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays
  • Statutory minimum paid annual leave and public holidays