Growth Marketing Manager

Aiwyn

. Own the demand engine from campaign planning through pipeline reporting .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and integrated marketing within the B2B SaaS sector, with a strong focus on content creation, campaign management, and performance analytics. Proficient in utilizing marketing tools to drive lead generation and optimize conversion rates.

Highest-signal resume keywords

Demand GenerationContent CreationHubSpot ExperienceAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningFunnel PerformanceEmail CampaignsWebinar ManagementABM PlaysConversion OptimizationPerformance ReportingLead GenerationContent MarketingCustomer Story Creation

Soft Skills

Cross-Functional CollaborationProject ManagementAnalytical Thinking

Tools & Technologies

HubSpotSalesforceGoogle AnalyticsWordPressLinkedIn AdsCanva

Industry Keywords

B2B SaaSBack-Office BuyersPipeline ReportingEvent MarketingCustomer Spotlight

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the demand engine from campaign planning through pipeline reporting
Build awareness, qualified meetings, and funnel performance for the B2B SaaS platform serving accounting firms
Create case studies, newsletter features, and social posts from customer stories
Run the monthly webinar program, including promotion, registration pages, dry runs, and on-demand follow-up
Drive event registrations, awareness, and follow-up with the events marketing manager
Repurpose webinars and events into blog recaps, video cuts, social posts, and sales one-pagers
Build nurture tracks and campaigns in HubSpot and improve the sales handoff
Launch ABM plays in Influ2 against target accounts
Place paid and third-party media and optimize budget toward conversion
Schedule social content highlighting customer voices, product updates, and thought leadership
Write launch landing-page copy
Support alliance and association marketing
Meet with sales on pipeline, meeting volume, and conversion rates
Build the monthly performance report and supporting dashboard
Create email banners, social graphics, and customer spotlight assets in Canva
Own lead generation, sourced and influenced pipeline, funnel conversion, and campaign ROI
Report to the director of marketing and partner with product/customer marketing and events marketing

Requirements

What you’ll need

4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS
Demonstrated content creation skills
Ability to create customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
Experience marketing to back-office buyers such as finance, operations, legal, or procurement
Experience with HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva
Experience running a webinar or event program that produced pipeline
Hands-on experience with paid and third-party media tied to a clear conversion goal preferred
Strong analytical skills for reporting on pipeline, conversion, and campaign ROI
Understanding of the full funnel from awareness to opportunity creation
Excellent project management and cross-functional collaboration skills
Daily use of AI tools and ability to explain the workflow
Startup experience preferred, but not required

Benefits

Comp & perks

Competitive pay
$1,000 travel reimbursement on each work anniversary
Remote, work-from-anywhere culture
Flexible PTO
Health, vision, dental, HSA/FSA, and mental health support
Stock options for every full-time employee
401(k) matching