Aiwyn

Marketing

• Own product launches, messaging, enablement, and customer marketing across four products
• Tier releases and write launch briefs for Product, Sales, Customer Success, and Marketing
• Interview firm leadership teams and develop customer case studies and proof points
• Build message maps for new features and test them with Sales
• Run launch enablement sessions and update pitch decks and one-pagers
• Refresh competitive battlecards after deal reviews
• Manage the customer reference program
• Draft launch press releases and award submissions
• Ghostwrite LinkedIn posts and bylines for executives
• Bring customer insights to Product to inform the roadmap
• Write internal launch announcements
• Drive outcomes including win rate, product adoption, and message consistency in the field
• Report to the Director of Marketing and collaborate weekly with Product, Sales, and Customer Success

Product & Customer Marketing Manager

Growth Marketing

• Own the demand engine from campaign planning through pipeline reporting
• Build awareness, qualified meetings, and funnel performance for the B2B SaaS platform serving accounting firms
• Create case studies, newsletter features, and social posts from customer stories
• Run the monthly webinar program, including promotion, registration pages, dry runs, and on-demand follow-up
• Drive event registrations, awareness, and follow-up with the events marketing manager
• Repurpose webinars and events into blog recaps, video cuts, social posts, and sales one-pagers
• Build nurture tracks and campaigns in HubSpot and improve the sales handoff
• Launch ABM plays in Influ2 against target accounts
• Place paid and third-party media and optimize budget toward conversion
• Schedule social content highlighting customer voices, product updates, and thought leadership
• Write launch landing-page copy
• Support alliance and association marketing
• Meet with sales on pipeline, meeting volume, and conversion rates
• Build the monthly performance report and supporting dashboard
• Create email banners, social graphics, and customer spotlight assets in Canva
• Own lead generation, sourced and influenced pipeline, funnel conversion, and campaign ROI
• Report to the director of marketing and partner with product/customer marketing and events marketing

Growth Marketing Manager

Financial Planning and Analysis

• Lead financial planning, forecasting, SaaS reporting, and decision support
• Own the company's financial model, budget, and rolling forecast
• Reconcile top-down targets with bottoms-up assumptions
• Explain forecast changes, risks, and sensitivities
• Own and refine SaaS KPIs including CARR/ARR/MRR, GRR/NRR, churn, and CAC
• Perform cohort, funnel, and unit-economics analysis
• Ensure metric definitions are consistent, credible, and actionable
• Prepare monthly and quarterly executive and Board materials
• Translate complex analysis into clear summaries and recommendations
• Support investor reporting and strategic planning
• Support GTM planning, sales capacity modeling, and deal economics
• Evaluate pricing, discounting, and investment tradeoffs
• Provide financial perspective on growth initiatives and operating decisions
• Influence and educate business talent through rational, methodical decision-making
• Set standards for analytical rigor, communication, and judgment
• Improve planning processes, tools, and cadence as the company scales
• Partner closely with the CFO, executive team, and accounting leadership

Product & Customer Marketing Manager

Growth Marketing Manager

Director of FP&A