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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including ownership of product launches, messaging, and customer enablement. Proficient in developing customer case studies and competitive intelligence to drive product adoption and sales success.
Highest-signal resume keywords
Product Launch ManagementCustomer Marketing ExperienceCompetitive Intelligence DevelopmentB2B SaaS MarketingHubSpot and Salesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MessagingSales EnablementCase Study DevelopmentBattlecard CreationWriting and Storytelling
Soft Skills
Presentation SkillsCollaboration
Tools & Technologies
HubSpotSalesforceCanvaAI Tools
Industry Keywords
B2B SaaSCustomer Advocacy ProgramsBack-Office BuyersAccounting ExperienceProfessional Services Experience
About the role
Key responsibilities & impact- Own product launches, messaging, enablement, and customer marketing across four products
- Tier releases and write launch briefs for Product, Sales, Customer Success, and Marketing
- Interview firm leadership teams and develop customer case studies and proof points
- Build message maps for new features and test them with Sales
- Run launch enablement sessions and update pitch decks and one-pagers
- Refresh competitive battlecards after deal reviews
- Manage the customer reference program
- Draft launch press releases and award submissions
- Ghostwrite LinkedIn posts and bylines for executives
- Bring customer insights to Product to inform the roadmap
- Write internal launch announcements
- Drive outcomes including win rate, product adoption, and message consistency in the field
- Report to the Director of Marketing and collaborate weekly with Product, Sales, and Customer Success
Requirements
What you’ll need- 4 plus years of product and/or customer marketing experience in B2B SaaS
- Track record of owning product launches end-to-end, including tiering, messaging, and sales enablement
- Customer marketing experience with case studies, references, advocacy, or customer advisory programs
- Experience marketing to back-office buyers such as finance, operations, or accounting
- Accounting or professional services experience is a strong plus
- Writing and storytelling samples to share
- Experience building competitive intelligence and battlecards
- Comfort presenting to sales teams and customers
- Daily use of AI tools, with ability to explain workflow
- Experience with HubSpot, Salesforce, and Canva
- Startup experience preferred, but not required
- Legally authorized to work in the United States
- Must answer whether employment visa sponsorship will be required
- Must authorize a background check if required
Benefits
Comp & perks- $1,000 travel reimbursement on your work anniversary each year
- Remote, work-from-anywhere culture
- Flexible PTO
- Health, vision, dental, HSA/FSA, and mental health support
- Stock options for every Full Time Employee
- 401(k) matching
- Competitive pay
- Freedom in solving worthwhile, challenging problems alongside other A-players
- Professional growth and meaningful work at a fast-growing SaaS startup