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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing customer communication journeys within the Martech environment, particularly using Salesforce Marketing Cloud. Proficient in analyzing product performance, developing business proposals, and maintaining strong client relationships to ensure service quality and profitability.
Highest-signal resume keywords
Salesforce Marketing CloudCustomer Journey ManagementEngagement Campaign DevelopmentBusiness Administration DegreeDigital Media Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey CreationBusiness Proposal DevelopmentMarket AnalysisProcess Testing and ValidationEngagement Campaign Monitoring
Soft Skills
Strong Verbal CommunicationStrong Written CommunicationRelationship Management
Tools & Technologies
Microsoft OfficeGoogle WorkspaceExcelPowerPointWord
Industry Keywords
Martech EnvironmentMarketing FunnelDigital ServicesSubscription-Based ServicesOffDeck
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Manage the integration, creation, and administration of customer communication journeys within the Martech environment
- Create customer journeys in the Martech environment using Salesforce
- Develop business perspectives and business proposals
- Manage the Marketing Funnel (Advertising) and customer journeys
- Design, coordinate, develop, and monitor engagement campaigns and communication flows in the Martech environment
- Track activities with internal and external clients
- Maintain strong relationships with internal and external clients
- Ensure service quality and profitability
- Test and validate newly implemented processes and functionalities
- Analyze product performance and identify growth opportunities
- Prepare management reports and market research presentations, including benchmarking
- Map the market
- Identify new opportunities among established external partners
- Gather business requirements
Requirements
What you’ll need- Previous experience with Salesforce Marketing Cloud
- Degree or coursework in Business Administration, Marketing, Advertising, or related fields
- Knowledge of digital services; experience with subscription-based services is a plus
- Knowledge of digital media and OffDeck is a plus
- Proficiency in Microsoft Office and Google Workspace, including Excel, PowerPoint, and Word
- Strong verbal and written communication skills
Benefits
Comp & perks- Relaxed work environment
- Extensive learning opportunities
- Fun with responsibility
- Opportunity to work with cutting-edge technology
- Career development opportunities
- Welcoming environment that values diversity
- Hybrid work model, with flexibility to work from home or the office
- Home office allowance for internet and/or electricity
- Bradesco Seguros health and dental insurance for you and your dependents
- Flexible meal and food allowance (Swile) of R$1,050.00 per month
- Wellhub (Gympass), with access to gyms, physical activities, and psychological support
- Professional development allowance for courses, certifications, and events
- 180 days of maternity leave
- 20 days of paternity leave
- Childcare or nanny allowance
- Birthday day off
- Partnership with Sesc
- Refer-a-Friend Program, with a voucher for successful referrals
- Profit-sharing bonus, in accordance with internal policies