Brand Marketing Associate

Alan

. Build an International Playbook defining how Alan's brand appears in new markets .

Posted 10/12/2026internshipParis • FranceJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing fundamentals, including positioning, messaging, and launch sequencing, while effectively structuring and tracking OKRs. Capable of developing international market-entry strategies and supporting product launches with strong communication and event strategy skills.

Highest-signal resume keywords

Marketing FundamentalsGo-To-Market StrategyProduct Launch SupportEvent StrategyOKR Structuring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingLaunch SequencingMarket Entry GuidanceBrand Activation

Soft Skills

Excellent Writing SkillsStrong Communication Skills

Industry Keywords

International ExpansionBrand StrategyEvent StrategyProduct MarketingM&A

About the role

Key responsibilities & impact

Build an International Playbook defining how Alan's brand appears in new markets
Learn from launches in Spain, Belgium, and Canada and create reusable market-entry guidance
Shape the flagship international health event by benchmarking events and developing its concept, format, and multi-country activation plan
Build a repeatable Product Launch Playbook covering positioning, messaging, channels, and sequencing
Test the product launch approach with Product Marketing on an upcoming launch
Act as thought partner to the Creative Director
Turn creative vision into concrete initiatives
Structure how the Brand team sets and tracks OKRs
Work across brand strategy, event strategy, go-to-market, and OKRs

Requirements

What you’ll need

1–2 years of experience in marketing, brand or communications
Solid marketing and go-to-market fundamentals, including positioning, messaging, channels, and launch sequencing
Excellent structuring and writing skills
Strong written and verbal communication skills in English
Based in or willing to relocate to Paris
Nice to have: exposure to international expansion, market entry or M&A
Nice to have: experience supporting a product launch
Nice to have: experience with event strategy or brand activations
Nice to have: familiarity with OKRs

Benefits

Comp & perks

Flexible Office with office space at Alan's Paris HQ
Top-of-the-range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
Flexible working hours
Country-specific commuter benefits
Flexible training policy
Free books
Budget to attend and speak at conferences when applicable
Dedicated coach from day one
Personal growth and coaching support