Growth Marketing Lead

Alchemy

. Own full-funnel visibility for Alchemy’s growth motion, from self-serve signup through the enterprise sales flow, including lead quality .

Posted 9/28/2026full-timeUnited StatesSenior💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in full-funnel growth marketing, with a strong focus on ROI measurement and channel optimization. Proven ability to lead cross-functional teams and manage agency relationships while identifying and testing new growth initiatives.

Highest-signal resume keywords

Growth MarketingFull-Funnel MeasurementROI OptimizationTeam LeadershipAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingChannel StrategyData AnalysisMarketing Tool EvaluationCross-Channel MarketingProduct-Led GrowthAPI MarketingBlockchain MarketingSEOPaid Social

Soft Skills

Cross-Functional CollaborationStrategic ThinkingEfficiency-Obsessed Approach

Tools & Technologies

Marketing ToolsAI-Powered Growth Tools

Industry Keywords

B2B MarketingDeveloper-Focused AudienceStartup ExperienceCryptoWeb3

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Own full-funnel visibility for Alchemy’s growth motion, from self-serve signup through the enterprise sales flow, including lead quality
Set the channel investment strategy each half and defend allocation decisions with data
Own and continuously re-rank ROI across paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and new channels
Evaluate and evolve the marketing tool stack and agency relationships
Identify, pitch, and test new channels and product-led growth signals
Scope and delegate initiatives to product marketing, ecosystem marketing, agencies, or new hires
Build and lead a team over time, including proposing headcount and managing specialists and agencies
Represent growth and channel performance in twice-yearly marketing planning and retrospectives

Requirements

What you’ll need

8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions
Track record of owning full-funnel measurement, connecting top-of-funnel spend to signups to pipeline and using that to make investment calls
Proven ability to rank and reallocate spend and efforts across channels based on ROI, and to kill or scale channels based on evidence
Experience evaluating and managing agency relationships and a marketing tool stack
Comfortable identifying, testing, and standing up entirely new channels
Strong cross-functional operating ability with Product, Sales/SDR, Product Marketing, and Ecosystem Marketing
Efficiency-obsessed approach to evaluating dollars and headcount
Familiarity with AI-powered or AI-assisted growth initiatives
Ability to be in office in San Francisco or New York City 3x a week
Startup experience building a growth function from 0 to 1 (nice to have)
Experience building and leading a team (nice to have)
Experience in crypto/Web3 or blockchain infrastructure marketing (nice to have)
Experience marketing an API-first or infrastructure product (nice to have)

Benefits

Comp & perks

Medical, Dental, & Vision
Gym Reimbursement
Home Office Build-out Budget
In-Office Group Meals
Commuter Benefits
Flexible Time Off
Wellbeing & Mental Health Perks
Learning & Development Stipend
Company Sponsored Conferences & Events
HSA and FSA Plans
Fertility Benefits
401k
Unlimited flexible time off
Equity
Bonus