Product Marketing Manager – Platform

Alchemy

. Launch targeted campaigns across product launches and new vertical/segment pushes, owning strategy, tactics, and project management from kickoff to report-out .

Posted 9/28/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $160,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign management, particularly in technical marketing for API-first products, with a strong focus on stakeholder alignment and performance metrics. Possesses a creative approach to technical launches and a deep understanding of product areas to identify market opportunities.

Highest-signal resume keywords

Campaign ManagementTechnical MarketingStakeholder AlignmentCreative Visual ThinkingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

API MarketingCampaign StrategyProject ManagementMarket AnalysisContent CreationPerformance MeasurementTechnical Content ProductionProduct LaunchSales EnablementDeveloper Engagement

Soft Skills

CuriosityCreativityEnthusiasm for AIPragmatismTrust Building

Industry Keywords

Developer DashboardEnterprise MarketingFinancial ServicesCryptoWeb3

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Launch targeted campaigns across product launches and new vertical/segment pushes, owning strategy, tactics, and project management from kickoff to report-out
Own and evolve Alchemy's platform positioning, connecting campaigns to Alchemy as a reliable, high-performance frontier leader backed by customer stories
Own a pillar of always-on content, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content
Build deep understanding of individual product areas and broad understanding of the full platform to identify campaign and market opportunities
Generate and pitch ideas for entering new markets and verticals using audience and competitive landscape insights
Partner with DevRel to produce technical content, including docs-adjacent explainers, videos, and tutorials
Bring creative and visual thinking to technical launches
Delegate execution to design, agencies, and specialists while remaining accountable for outcomes, timelines, and metrics
Build stakeholder trust across Product, Engineering, and DevRel

Requirements

What you’ll need

Experience selling to developers on a technical, API-first product with a developer dashboard; this is a hard requirement
Track record of owning a campaign end to end, including stakeholder alignment, launch, measurement, and reporting
Genuine curiosity and willingness to learn deeply about product areas and broadly across a platform
Creative instincts and ability to bring visual or conceptual ideas to technical launches
Experience leading a large, high-visibility project end to end, such as a website overhaul, rebrand, or sales enablement overhaul
Strong cross-functional operating skills with Product and Engineering partners
Bias for speed and pragmatism
Genuine enthusiasm for AI and its impact on marketing and developer tools
Experience marketing to enterprise customers, especially financial services (nice to have)
Experience marketing to developers across crypto/Web3 verticals (nice to have)
Experience as a software engineer prior to marketing (nice to have)
Leadership or management experience, or clear interest in growing into it (nice to have)
Must be legally authorized to work in the country where this role is based
Must be able to work in person three days per week

Benefits

Comp & perks

Medical, Dental, & Vision
Gym Reimbursement
Home Office Build-out Budget
In-Office Group Meals
Commuter Benefits
Flexible Time Off
Wellbeing & Mental Health Perks
Learning & Development Stipend
Company Sponsored Conferences & Events
HSA and FSA Plans
Fertility Benefits
401k
Bonus
Equity