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Alcon

Patient Activation Manager

Alcon

. Drive co-marketing Direct-to-Patient campaigns and referral network activities with selected Strategic Accounts across priority European markets .

Posted 11/12/2026full-timeRemote • United Kingdom, Spain, ItalySeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and managing multichannel paid-media campaigns, with a strong focus on customer activation and performance measurement. Proficient in stakeholder management and cross-functional collaboration to drive successful marketing initiatives in the healthcare sector.

Highest-signal resume keywords
Multichannel Paid-Media Campaign ManagementCustomer Activation Programme ManagementPerformance Measurement and OptimizationStakeholder Management and CommunicationHealthcare Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Paid-Media PlanningLanding-Page OptimizationConversion-Rate OptimizationMeasurement DesignCampaign Performance InterpretationCustomer Journey MappingBudget ManagementKPI DevelopmentCo-Marketing StrategyReferral Network Activities
Soft Skills
Coaching and InfluencingClear Written CommunicationAnalytical Problem-SolvingCustomer EngagementCross-Market Prioritization
Tools & Technologies
Meta Business SuiteGoogle AdsGoogle Analytics 4Looker StudioExcelGoogle SheetsContent Management SystemsAI ToolsPresentation SoftwareDigital Out-of-Home Advertising
Certifications & Qualifications
Meta Certified Media Buying ProfessionalGoogle Ads CertificationGoogle Analytics 4 Certification
Industry Keywords
Healthcare MarketingConsumer HealthcarePharmaceutical MarketingMedical Device MarketingEuropean Market Experience

About the role

Key responsibilities & impact
  • Drive co-marketing Direct-to-Patient campaigns and referral network activities with selected Strategic Accounts across priority European markets
  • Translate brand, market and Strategic Account opportunities into measurable programmes that increase patient awareness, optimize referral pathways and strengthen intent to seek consultation
  • Lead activation programmes directly or provide leadership, consultation and quality oversight to Business Transformation Managers and local resources
  • Plan and deliver customer co-marketing activation and referral programmes from pitch and customer alignment through launch, optimization, reporting and close-out
  • Develop activation roadmaps covering scope, timelines, budget, deliverables, decision points, launch readiness and dependencies
  • Co-build customer activation propositions and pitches with Strategic Account Managers
  • Develop activation briefs, objectives, KPIs, measurement approaches, media plans, creative requirements and ways of working
  • Manage allocated co-marketing budgets, with Strategic Account Manager approval of spending decisions
  • Support landing pages, conversion journeys, booking tools, measurement and tracking, and advertising-platform access
  • Plan, evaluate and optimize paid-media activity using performance data and KPIs
  • Coordinate International Marketing, local Marketing, Sales, Strategic Accounts, Legal & Compliance, customers and agencies
  • Provide input on creative assets, channel fit, media plans, conversion journeys and customer co-branding
  • Identify clinic-level readiness requirements and communicate them to stakeholders
  • Develop or guide clinic briefing materials and support Sales and field-team briefings
  • Facilitate peer learning by sharing practices, campaign examples, benchmarks and lessons across markets
  • Maintain programme documentation, decision logs, budget visibility, status reporting, risks, learnings and recommendations
  • Escalate capability, quality, capacity and governance risks or unresolved review disagreements
  • Determine KPIs and measurement plans before launch
  • Monitor performance and provide reporting, interpretation and optimization recommendations
  • Consolidate learnings to improve marketing playbooks, templates, customer readiness criteria and agency ways of working
  • Provide updates on activation progress, results, utilization, risks and recommendations

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business, Communications or a related field required
  • Postgraduate degree such as an MBA or MSc in Marketing preferred
  • Platform certifications in paid media and analytics are advantageous, including Meta Certified Media Buying Professional, Google Ads certification, and Google Analytics 4 certification
  • Minimum 8 years of marketing experience
  • At least four to five years of direct responsibility for planning and managing multichannel paid-media campaigns across Meta, Google Search, YouTube, digital out-of-home and OTT media
  • Experience in consumer or patient marketing, customer marketing or clinic marketing preferred
  • Customer-facing experience and ability to translate activation expertise into a credible value proposition for strategic customers
  • Experience working with media, creative and digital agencies and coordinating complex cross-functional delivery
  • Ability to evaluate and challenge media plans and agency recommendations and interpret campaign performance data
  • Working knowledge of landing-page optimization, UTM naming conventions and conversion tracking setup, including Meta Pixel, Google Tag and Google Analytics 4
  • Experience with Meta Business Suite and Ads Manager, Google Analytics, Looker Studio, Google Business Profile, content management systems, Excel or Google Sheets, AI tools and presentation software
  • Demonstrated coaching and influencing experience without formal reporting authority
  • Ability to move between hands-on execution, analytical problem-solving, customer engagement, stakeholder management and senior stakeholder communication
  • International, regional or multi-market experience preferred; European market experience advantageous
  • Healthcare, medical device, pharmaceutical or consumer healthcare experience preferred
  • Professional English-language proficiency required
  • Knowledge of Spanish and/or Italian advantageous
  • Paid-media planning, evaluation and optimization
  • DTP and customer activation programme management
  • Customer journey, landing-page and conversion-rate optimization literacy
  • Measurement design, tracking and performance interpretation
  • Customer and agency leadership
  • Coaching, influencing and quality review without formal authority
  • Cross-market prioritization and disciplined scope management
  • Clear written and verbal communication
  • Approximately 30–50% travel

Benefits

Comp & perks
  • Inclusive culture recognizing contributions
  • Opportunities to grow your career
  • Focused growth and development opportunities
  • Ability to manage your own workload and schedule while hitting set targets
  • Collaboration with teammates to share best practices and learnings