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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing performance-driven advertising campaigns on platforms like TikTok, Meta, and Google, while leveraging strong analytical skills to provide actionable insights and drive revenue growth. Proven ability to collaborate effectively with cross-functional teams and manage client relationships in fast-paced environments.
Highest-signal resume keywords
Account ManagementPerformance MarketingCampaign AnalysisClient CommunicationData-Driven Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAnalytical SkillsExcelPerformance-Driven CampaignsData Analysis
Soft Skills
Communication SkillsPresentation SkillsClient Relationship ManagementProject Management
Tools & Technologies
TikTok Advertising SolutionsAppsFlyerAdjustShopify
Industry Keywords
Digital AdvertisingECommerceGamingApp VerticalMedia Agency
About the role
Key responsibilities & impact- Own relationships for a portfolio of advertisers
- Consult with clients to understand business objectives and translate them into measurable TikTok advertising strategies
- Serve as the expert on TikTok advertising solutions
- Lead client education, share best practices, and provide data-driven campaign insights
- Manage the full campaign lifecycle from strategic planning and onboarding through execution and post-campaign analysis
- Provide hands-on campaign support and troubleshooting
- Analyze campaign data, industry trends, and client performance
- Identify upsell and cross-sell opportunities and drive revenue growth
- Help clients expand into new markets and adopt new solutions
- Collaborate with Sales, Analytics, Creative, and TikTok partner teams
- Act as a trusted advisor, consultant, strategist, and partner to advertisers
Requirements
What you’ll need- Bachelor’s degree or equivalent practical experience
- 2+ years of experience in account management, performance marketing, or a client-facing role in the digital advertising industry
- Hands-on experience managing performance-driven campaigns on platforms such as TikTok, Meta, or Google
- Strong analytical skills and ability to use data to identify trends and create actionable insights
- Strong Excel skills
- Excellent communication and presentation skills in English
- Experience managing clients in the eCommerce, Gaming, or App verticals is preferred
- Experience with MMPs such as AppsFlyer or Adjust and/or e-commerce platforms such as Shopify is preferred
- Proven ability to manage multiple projects and priorities in a fast-paced environment is preferred
- Media Agency experience is a plus
- Passion for TikTok and curiosity about social media and digital marketing is preferred
Benefits
Comp & perks- Significant performance-based variable component, paid quarterly
- Private health insurance coverage after completing 3 months of employment
- Additional health days off
- Flexible hybrid work model
- Continuous learning and direct training from platform partners
- Diverse, collaborative team culture