Head of Publishing – Mobile and Browser F2P Games

Alex Staff Agency

. Review a steady flow of games across genres and make fast, well-reasoned go / test / no-go decisions .

Posted 11/11/2026full-timeRemote • Russia, Belarus, Georgia, Armenia, Kazakhstan, MoldovaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in publishing F2P mobile and browser games, with a strong focus on financial modeling, user acquisition strategies, and effective negotiation with developers. Proficient in analyzing game metrics and making informed go/no-go decisions to drive successful game launches.

Highest-signal resume keywords

F2P Mobile Game PublishingFinancial Modeling and P&L DevelopmentUser Acquisition StrategiesNegotiation and Deal ClosingGame Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial ModelingGame P&L DevelopmentGame Metrics AnalysisNegotiation SkillsUser Acquisition EconomicsCross-Functional Team ManagementGame EvaluationMarket AnalysisExcelGoogle Sheets

Soft Skills

Decision MakingOwnershipProblem SolvingCommunicationTeam Leadership

Tools & Technologies

UA Agency CollaborationRegional PlatformsApp StoresRuStoreVK PlayVK GamesYandex GamesOK Games

Industry Keywords

F2P GamesPublishingGame DevelopmentRussian Games MarketLicensed GamesAsian DevelopersStartup ExperienceDiverse Portfolio

About the role

Key responsibilities & impact

Review a steady flow of games across genres and make fast, well-reasoned go / test / no-go decisions
Build a financial model and P&L for every title: investment, payback period, revenue forecast
Negotiate licensing deals with developers and take them all the way to signature
Oversee user acquisition through the company's UA agency and partners, and make sure campaigns pay back
Work with regional platforms and app stores on launches and commercial terms
Set priorities for the release, operations and scouting teams; define processes and responsibilities
Identify gaps in the team and plan the next hires
Report regularly to the company's leadership: current financial position and the plan for the next 1, 3 and 6 months

Requirements

What you’ll need

3+ years in publishing of F2P mobile and/or browser games as a Publishing Producer, Producer, Product Lead, Publishing Manager or Head of Studio (management side), with ownership of results
Hands-on experience building financial models and game P&Ls in Excel / Google Sheets, and the ability to explain and defend your assumptions
Strong command of game metrics: retention, ARPU / ARPPU, LTV, ROAS, cohorts, payback
Experience evaluating many games across different genres and making go / no-go decisions
Track record of negotiating and closing deals with game developers
Solid understanding of UA unit economics and experience working with UA teams or agencies
Good knowledge of the Russian games market and what works for local players
Experience managing people or cross-functional processes
Working English for calls and correspondence with international partners
Fluent Russian
Based in Russia, or able to travel to Russia regularly
Makes decisions quickly, takes ownership of them and comes to meetings with checked numbers
Finds solutions when budgets are limited
Experience with regional platforms and stores: RuStore, VK Play, VK Games, Yandex Games, OK Games
Experience publishing licensed games from Asian developers
Experience at a publisher with a large and diverse portfolio
Startup or small-team experience, wearing multiple hats
Plays games personally

Benefits

Comp & perks

Full ownership of publishing decisions without micromanagement
Competitive fixed compensation plus a performance-based bonus
Fully remote work
A steady pipeline of new titles from international studios
The opportunity to build the publishing function and team
Fast decision-making: days, not months