Alex Staff Agency

Crypto

• Establish and scale the B2B marketing function from scratch using a growth mindset, testing low-cost hypotheses, measuring ROI, and scaling successful channels
• Develop brand positioning, Tone of Voice, sales collateral, and oversee website updates and redesigns
• Build multi-channel acquisition funnels across performance marketing, SEO, PR, content marketing, and offline event activations
• Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams
• Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules
• Conduct customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions
• Work directly with the CEO as a solo marketer managing execution through external agencies, freelancers, and contractors

Senior B2B Marketing Manager – Crypto Payment Processing

• Establish and scale the B2B marketing function from scratch using a growth mindset, testing low-cost hypotheses, measuring ROI, and scaling successful channels
• Develop brand positioning, Tone of Voice, sales collateral, and oversee website updates and redesigns
• Build multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations
• Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams
• Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules
• Conduct customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions
• Work directly with the CEO as a solo marketer managing execution through external agencies, freelancers, and contractors

Senior B2B Marketing Manager – Crypto Payment Processing

Senior B2B Marketing Manager, Crypto Payment Processing