Senior B2B Marketing Manager, Crypto Payment Processing

Alex Staff Agency

. Establish and scale the B2B marketing function from scratch using a growth mindset, testing low-cost hypotheses, measuring ROI, and scaling successful channels .

Posted 9/23/2026full-timeRemote • Cyprus, United Arab Emirates, Spain, Portugal, Serbia, MontenegroSenior💰 $4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in establishing and scaling B2B marketing functions, with a strong focus on performance marketing, SEO, and customer development. Proven ability to manage budgets, set KPIs, and evaluate agency performance while executing marketing strategies in the fintech and payment processing sectors.

Highest-signal resume keywords

B2B Marketing ExperienceCustDev InterviewsPerformance MarketingSEO ManagementBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B MarketingCustomer DevelopmentCompetitor AnalysisMarket SegmentationSales Enablement MaterialsKPI SettingPerformance EvaluationMulti-Channel Acquisition FunnelsData-Driven ApproachInternational Trade Shows

Soft Skills

High AutonomySelf-DirectionResilience to Feedback

Tools & Technologies

Marketing PlatformsPerformance Marketing ToolsSEO ToolsContent Management SystemsAnalytics Software

Industry Keywords

FintechPayment GatewaysCrypto Payment ProcessingB2B MarketingBrand Positioning

About the role

Key responsibilities & impact

Establish and scale the B2B marketing function from scratch using a growth mindset, testing low-cost hypotheses, measuring ROI, and scaling successful channels
Develop brand positioning, Tone of Voice, sales collateral, and oversee website updates and redesigns
Build multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations
Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams
Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules
Conduct customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions
Work directly with the CEO as a solo marketer managing execution through external agencies, freelancers, and contractors

Requirements

What you’ll need

6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing
Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2–3 people)
Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing)
Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation
Experience building sales enablement materials and managing presence at international B2B trade shows and conferences
Fluent English (C1 level minimum) for international customer research and global merchant communications
Residence outside Russia and Belarus with unhindered access to global marketing platforms
High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback

Benefits

Comp & perks

Performance-based marketing budget allocated upon proven test results
Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy
Clear trajectory to grow into Head of Marketing as the function expands
100% remote work