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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in developing and executing global brand strategies, managing creative teams, and driving measurable brand awareness linked to business outcomes. Proficient in aligning brand initiatives with marketing leadership and revenue goals while maintaining brand consistency across diverse teams and markets.
Highest-signal resume keywords
Brand Strategy DevelopmentGlobal Brand Campaign ExecutionCreative Team ManagementExecutive Communication SkillsB2B SaaS Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyBrand MarketingCampaign ExecutionBrand TrackingPerformance AccountabilityBudget ManagementBrand Metrics AnalysisCross-Functional CollaborationGlobal Brand ExperienceCreative Team Building
Soft Skills
LeadershipCollaborationCommunication
Tools & Technologies
Brand Measurement Tools
Industry Keywords
B2BSaaSGlobal BrandBrand ActivationMarketing Leadership
About the role
Key responsibilities & impact- Develop and own Algolia's global brand strategy, positioning, voice, and visual identity
- Lead brand campaigns and activations that increase brand awareness and impact pipeline and revenue growth
- Build, grow, and manage an in-house creative team
- Manage external creative and brand agency relationships
- Partner with the CMO and marketing leadership to align brand investment with GTM and revenue goals
- Drive brand adoption and consistency across internal teams, partners, and customers
- Establish brand health metrics and reporting connected to business impact
- Integrate brand campaigns with Product Marketing, Demand Generation, Field Marketing, and Corporate Communications programs
- Manage the brand budget
- Represent brand strategy, results, and investment needs to senior leadership
- Define and socialize the global brand strategy and secure executive and GTM leadership buy-in
- Launch a flagship global brand campaign or activation with measurable awareness lift tied to pipeline impact
Requirements
What you’ll need- 10+ years of experience in brand strategy and brand marketing
- Track record leading brand activations and campaign execution at global scale
- Demonstrated success driving measurable brand awareness tied to business/performance outcomes
- Experience building, growing, and managing in-house creative teams
- Extensive experience managing external creative and brand agencies, including scoping, selection, and performance accountability
- Strong executive communication and collaboration skills
- Experience operating as a key member of a marketing leadership team
- Track record driving brand adoption across complex, cross-functional organizations, including internal teams, partners, and customers
- Experience in B2B SaaS marketing is a plus
- Familiarity with brand tracking and measurement tools and connecting brand metrics to pipeline/revenue systems
- Experience building a brand for a developer-facing, platform, or technical product company is nice to have
- Experience leading a brand through a major company milestone is nice to have
- Global/international brand experience across NA, EMEA, and APAC is nice to have
Benefits
Comp & perks- Flexible workplace model with autonomy to choose where and when to work
- Option for fully remote or hybrid-remote work for eligible roles
- Inclusive workplace
- Diversity and collaboration-focused culture
