Field Marketing Manager – Japan

Algomarketing

. Build and run the field marketing plan for startups, commercial and SMB customers in Japan, aligned to segment sales targets and quarterly priorities.

Posted 11/12/2026full-timeJapanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B field marketing with a focus on lead generation, event management, and account-based marketing strategies. Proficient in utilizing CRM and marketing automation tools to track performance metrics and optimize campaigns.

Highest-signal resume keywords

B2B Field Marketing ExperienceEvent ManagementLead GenerationCRM/Marketing Automation ProficiencyJapanese Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationAccount-Based MarketingEvent PlanningDigital MarketingData Analysis

Soft Skills

Strong Analytical SkillsIndependent WorkCollaboration

Tools & Technologies

SalesforceMarketoHubSpot

Industry Keywords

TechnologySaaSFintechPaymentsE-CommerceStartup Ecosystem

About the role

Key responsibilities & impact

Build and run the field marketing plan for startups, commercial and SMB customers in Japan, aligned to segment sales targets and quarterly priorities.
Drive lead generation and own the handoff to sales, tracking progress from lead to opportunity to pipeline.
Plan and deliver in-person and virtual events, including startup community events, meetups, conferences, tradeshows and customer roundtables across Tokyo and regional hubs in Japan.
Manage the external event agency on scope, budget, timelines, logistics and quality; own post-event follow-up and reporting.
Plan and run digital programs including paid social, email, webinars and content syndication.
Run account-based marketing plays with sales and Business Development Managers for target commercial accounts and high-potential startups.
Partner with VCs, accelerators, incubators and founder communities on co-hosted events and programs.
Act as field marketing partner to segment sales teams through joint planning, target account lists and follow-up plays.
Track and report leads, lead-to-opportunity conversion, sourced and influenced pipeline, event ROI and cost per lead.
Handle campaign setup, list building, lead management and CRM/marketing automation hygiene.
Collaborate with segment sales teams, Startup Ecosystem, Business Development Managers, external event agency, demand generation, marketing operations and APAC regional marketing peers.

Requirements

What you’ll need

6+ years of experience in B2B field marketing, ideally at a technology company.
A track record of running events end to end, including managing agencies or vendors.
Experience owning programs measured on leads and pipeline, working closely with sales teams.
Hands-on experience with lead generation, digital marketing and account-based marketing.
Familiarity with CRM and marketing automation tools (e.g. Salesforce, Marketo, HubSpot) and with building reports or dashboards to track KPIs.
Japanese (native level) and English (business level), written and spoken.
Willing and able to travel regularly within Japan.
Comfortable working independently in a hybrid setup with stakeholders across teams.
Field marketing experience in technology, SaaS, fintech, payments or e-commerce.
Experience marketing to startups, SMEs or commercial customers, and an existing network in Japan's startup ecosystem (VCs, accelerators, founder communities).
Experience with high-volume programs built on many smaller touchpoints, not just a few large events.
Familiarity with ABM tools and approaches.
Strong analytical skills and the ability to turn data into clear, short summaries for stakeholders.
A startup mindset: bias toward action and comfortable in a fast-paced, changing environment.