Field Marketing Manager, Mass Market

Algomarketing

. Own end-to-end execution and optimization of mass market field programs, including virtual events, technical demos, regional dinners or experiences, and partner integrated activations .

Posted 10/27/2026contractRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing B2B field marketing programs, leveraging data-driven insights for audience segmentation and pipeline growth. Proficient in project management and collaboration with cross-functional teams to achieve marketing objectives.

Highest-signal resume keywords

B2B Field Marketing ExperienceMarketing Automation (Pardot, Salesforce)Data-Driven Decision MakingAudience SegmentationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel Program ExecutionPipeline Metrics AnalysisEvent CopywritingROI TrackingBudget Management

Soft Skills

Adaptability in Fast-Paced EnvironmentsStakeholder CommunicationCollaboration with Sales Teams

Tools & Technologies

DemandbaseTableauZoom Products

Industry Keywords

SaaSUCaaSCCaaSMass Market OrganizationsCo-Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own end-to-end execution and optimization of mass market field programs, including virtual events, technical demos, regional dinners or experiences, and partner integrated activations
Build and manage a quarterly program calendar aligned to global campaign themes, product launches, and regional pipeline targets
Analyze multiple datasets and third-party intent signals via Demandbase to define audience segments, identify in-market accounts, and make data-driven program decisions
Write copy for event invitations, landing pages, email sequences, and follow-up nurtures
Support the marketing plan to meet or exceed segment pipeline contribution against quarterly targets
Track registration, attendance, engagement, and pipeline metrics; report insights and optimization recommendations to leadership weekly
Partner with Campaign Ops, DataOps, Marketing, and Sales to ensure programs are instrumented, targeted, and followed up on
Align with sales and BDR teams to enable marketing programs, elicit participation, and ensure timely lead follow-up
Manage external agencies and vendors as needed, including event spaces or restaurants
Maintain project management practices including timelines, briefs, status updates, and stakeholder communication
Oversee budget and track ROI
Document playbooks and best practices for repeatable, scalable execution

Requirements

What you’ll need

5-8 years of B2B field marketing experience
Comfortable working with a large mid-market sales team and understanding the programs that drive pipeline at scale
Experience in SaaS/UCaaS/CCaaS or technology industry
Field experience with large mass market organizations where you had to scale programs in a remote environment
Demonstrated ability to execute multi-channel programs that drive measurable pipeline
Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce)
Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm
Excellent project management skills
Data-driven mindset with the ability to translate metrics into action
Experience with audience segmentation
Preferred: Experience using Tableau for reporting
Preferred: Familiarity with Zoom products
Preferred: Experience partnering with channel/alliance teams on co-marketing motions