Senior Director, Solution Marketing

Alight Solutions

. Own the narrative around Alight’s product offerings and craft persuasive solutions stories .

Posted 9/29/2026full-timeRemote • Illinois • United StatesSenior💰 $175,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategies, including the ability to craft compelling narratives and drive measurable business outcomes. Proficient in managing cross-functional teams and executing integrated go-to-market strategies in complex environments.

Highest-signal resume keywords

Product Marketing ExpertiseB2B and B2B2C MarketingLeadership and Team DevelopmentDigital Persona and AI MarketingROI and Business Impact Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyMarket ResearchCompetitive AnalysisCampaign Effectiveness MeasurementBuyer Persona DevelopmentSales Enablement ToolsProgram ManagementDigital Twin TechniquesHealth Technology Knowledge

Soft Skills

Superior CommunicationExecutive PresenceInfluencing SkillsLeadershipCollaboration

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Health TechnologyBenefits AdministrationBPOProfessional ServicesHR Outsourcing

About the role

Key responsibilities & impact

Own the narrative around Alight’s product offerings and craft persuasive solutions stories
Collaborate with Sales, Growth Marketing, and Product Management to drive integrated go-to-market strategy
Serve as subject-matter expert on audience challenges, value drivers, buyer personas, and buying journeys
Craft positioning, messaging, content, and customer-facing assets
Identify priority use cases where Alight has a right to win
Define cross-functional go-to-market sales plays
Plan and execute product launches and consult on campaigns driving awareness, adoption, and retention
Provide sales and customer-success teams with tools, collateral, training, webinars, and workshops
Share customer insights, feedback, testimonials, NPS, and CSAT findings with product and marketing teams
Develop and deliver launch plans and coordinate with marketing teams
Measure and optimize launch and campaign effectiveness and ROI
Establish Alight as a premier solution for HR outsourcing, benefits administration, health navigation, wellbeing, wealth administration, and leaves of absence
Partner with Sales Operations and Demand/Growth Marketing to build pipeline and accelerate acquisition and upsell opportunities
Lead and support Product Marketing Managers responsible for Health, Wealth, and Leaves solution marketing
Hire, train, mentor, motivate, and coach product marketers
Develop playbooks, training, and tools to help field teams navigate the HR buying journey and close deals
Conduct competitive analysis and market research
Allocate resources, budgets, and timelines for product marketing projects
Curate and evolve buyer personas and journey maps
Measure and report on marketing performance
Attend and speak at events, conferences, and webinars; create blogs, articles, and reports
Benchmark product performance and positioning against competitors and industry standards

Requirements

What you’ll need

Bachelor's degree or equivalent experience; MBA preferred
Experience in health technology, benefits administration, BPO, or professional services
15+ years of proven, progressive success in product/solution marketing driving measurable business outcomes
Ability to own and drive enterprise-level product strategies tied directly to financial performance
Experience managing large-scale programs with accountability for ROI and business impact
Deep expertise in modern product marketing techniques, including digital twin, digital persona, and AI-supported product/solution marketing
Track record of building and scaling B2B and B2B2C product/solution marketing
Ability to operate with decision authority in complex, matrixed organizations
Ability to partner across sales, product, finance, and technology functions
Ability to lead through ambiguity, drive transformation, and deliver results in complex environments
Leadership experience building, developing, and retaining high-performing teams
Superior communication, executive presence, and influencing skills
Successful completion of a background check
Work authorization in the employing country without current or future visa sponsorship requirement
Ability to participate in video interviews; camera-on culture

Benefits

Comp & perks

Health, dental, and vision coverage starting Day One
Wellbeing programs
Retirement plans with contribution matching
Generous time off
Parental leave
Continuing education
Career growth opportunities
Flexible working arrangements where possible
Occasional travel to physical office locations
Comprehensive benefits package
Competitive total rewards package
Continuing education and training
Reasonable accommodations for disabilities and sincerely held religious beliefs