Senior Director, Corporate Marketing

Align Technology

. Own A-LIGN’s global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity .

Posted 10/14/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive brand and communications strategies, with a strong focus on measurable business outcomes in a B2B context. Proficient in leading creative teams, managing external partnerships, and leveraging AI tools to enhance productivity and brand integrity.

Highest-signal resume keywords

Corporate Marketing StrategyBrand DevelopmentCrisis ManagementTeam LeadershipMedia Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCommunications PlanningCreative DirectionPerformance MeasurementSocial Media ManagementContent CreationAI Tools AdoptionBudget ManagementDesign StandardsCrisis Communications

Soft Skills

Cross-Functional CollaborationAttention to DetailExecutive PresenceOrganizational SkillsComposure Under Pressure

Tools & Technologies

Creative Production ToolsMedia Monitoring PlatformsReporting PlatformsSocial Media PlatformsWorkflow Tools

Industry Keywords

B2B MarketingBrand Health MeasurementThought LeadershipPublic RelationsExecutive Visibility

About the role

Key responsibilities & impact

Own A-LIGN’s global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity
Define and maintain messaging hierarchy across corporate, service line, industry, and persona-level messaging
Plan and lead brand marketing campaigns with Demand Generation and Product Marketing
Own brand health measurement and present performance recommendations to executive leadership
Conduct research into industry trends, customer insights, and the competitive landscape
Govern trademark, logo use, partner and co-branding standards, and public claims with Legal
Own external communications strategy, including press releases, media relations, and announcement planning
Build and run LinkedIn and social programs across corporate, executive, and practitioner voices
Direct corporate and executive thought leadership programs
Build and run awards and speaking programs
Partner with executive leadership on media and speaking preparation, bylines, and executive social presence
Amplify external news and company milestones to employees through internal channels
Serve as final reviewer for external-facing communications
Lead crisis and reputation management and cross-functional crisis response
Lead the creative function, including design standards, briefing structure, review cadence, and production processes
Hire, develop, and lead the creative design team and manage agency, freelance, and production partners
Own brand guidelines, visual identity, and templates
Evaluate and adopt AI-enabled design and workflow tools
Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows
Align with Product Marketing on video and multimedia production
Build and lead the corporate marketing team across communications, brand, and creative
Set the annual corporate marketing plan, priorities, and KPIs
Manage the corporate marketing budget and external resources
Lead messaging and communications planning for acquisitions, leadership changes, service launches, and rebrands

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field
10+ years of corporate marketing, communications, brand, or creative experience
4+ years leading and developing teams
Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment
Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals
Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards
Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies
Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality
Proficiency with social media, media monitoring, creative production tools, and reporting platforms used to measure brand, reputation, and communications performance
Exceptional writing and editing ability
Strong creative point of view and ability to direct design and brand creative work
Ability to translate brand, communications, and reputation activity into commercial metrics and build performance dashboards
Highly organized approach to creative and communications work, including briefs, calendars, review cycles, and clear ownership
Sound judgment, composure under pressure, and executive presence
Effective cross-functional collaboration skills
Self-motivated and comfortable operating in a fast-moving environment
Strong attention to detail

Benefits

Comp & perks

Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours