Lead Growth Marketer, Monetization

Alignable

. Own free-to-paid conversion for active members in targeted segments against an upgrade target and baseline .

Posted 10/14/2026full-timeBoston • Massachusetts • United StatesSenior💰 $135,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving free-to-paid conversion through data analysis, experimentation, and targeted messaging. Proven ability to collaborate across teams and leverage product usage insights to enhance user upgrade paths.

Highest-signal resume keywords

Growth Strategy DevelopmentData Analysis and Hypothesis TestingConversion Rate OptimizationAI Tool PrototypingSubscription Model Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Metrics AnalysisProduct Usage Data FluencyExperimentation and PrototypingPerformance MarketingUpsell Strategy Development

Soft Skills

Independent WorkTailored MessagingCollaboration

Tools & Technologies

AI Coding ToolsData Analysis Software

Industry Keywords

Freemium ModelSubscription BusinessLifecycle MarketingTargeted SegmentationStartup Experience

About the role

Key responsibilities & impact

Own free-to-paid conversion for active members in targeted segments against an upgrade target and baseline
Identify ready-to-buy moments in product usage data and build offers, prompts, and conversion paths
Map the path from activated to paid and fix conversion breakpoints
Define where Allie conversations with free members should lead to upgrades
Partner with Product on the free version of Allie to drive conversion
Determine which features drive upgrades and which belong in the free plan
Test offers, paywall moments, and messaging around the value of paying
Bring evidence to pricing and packaging decisions with leadership
Pull data, form hypotheses, build tests, interpret results, and communicate findings
Collaborate with Activation, Retention, Product, Engineering, and Data
Launch initial tests within the first 30 days and improve targeted-segment upgrade rates

Requirements

What you’ll need

5 to 8 years in growth, conversion, lifecycle, or product-led growth
Personal ownership of a free-to-paid, trial-to-paid, or upsell lift, with supporting metrics
History of being held to a revenue or conversion target, including closing a performance gap
Fluency with product usage data and ability to turn findings into testable hypotheses
Comfort shipping experiments and prototyping with AI coding tools
Daily use of AI for analysis, writing, building, and testing
Ability to work independently from a target and context
Ability to tailor messaging to specific audiences and make paying feel like the obvious next step
Experience at a subscription or freemium company where users upgrade independently
Nice to have: performance marketing, paid acquisition, or social targeting
Nice to have: small business customers and imperfect, real-world data
Nice to have: startup experience or something built from scratch

Benefits

Comp & perks

Uncapped variable pay tied to results
Unlimited vacation
Comprehensive health benefits
Paid parental leave
Flexible remote/hybrid working model
Professional development reimbursement
$500 new hire home office setup
401(k) program