Alignable

Growth Marketing

• Own free-to-paid conversion for active members in targeted segments against an upgrade target and baseline
• Identify ready-to-buy moments in product usage data and build offers, prompts, and conversion paths
• Map the path from activated to paid and fix conversion breakpoints
• Define where Allie conversations with free members should lead to upgrades
• Partner with Product on the free version of Allie to drive conversion
• Determine which features drive upgrades and which belong in the free plan
• Test offers, paywall moments, and messaging around the value of paying
• Bring evidence to pricing and packaging decisions with leadership
• Pull data, form hypotheses, build tests, interpret results, and communicate findings
• Collaborate with Activation, Retention, Product, Engineering, and Data
• Launch initial tests within the first 30 days and improve targeted-segment upgrade rates

Explore Lead Growth Marketer, Monetization at Alignable. Review requirements and application details.