Senior Director of Creative, Digital & Marketing Systems

Aline

. Lead Aline's adoption of AI tools across the marketing function, identifying where AI can accelerate content creation, campaign execution, personalization, and workflow automation .

Posted 10/16/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading AI adoption within marketing, managing marketing technology stacks, and ensuring high-quality creative output. Proven ability to optimize website performance and execute effective content strategies that drive conversion.

Highest-signal resume keywords

AI Tool AdoptionMarketing Automation PlatformsSalesforce CRM IntegrationWeb Development ManagementCreative Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCampaign ExecutionWorkflow AutomationSEO/AEO OptimizationData TrackingPerformance OptimizationA/B TestingDigital MarketingBrand StandardsCreative Output Management

Soft Skills

CollaborativeBias Toward ActionHigh Ownership Mentality

Tools & Technologies

HubSpotSalesforceMarketing Technology StackCampaign Tooling

Industry Keywords

B2B SaaSHigh-Growth EnvironmentSenior LivingHealthcare TechnologyVertical SaaS

About the role

Key responsibilities & impact

Lead Aline's adoption of AI tools across the marketing function, identifying where AI can accelerate content creation, campaign execution, personalization, and workflow automation
Stay ahead of the evolving AI and answer engine optimization (AEO) landscape and bring recommendations to marketing leadership
Set standards for responsible AI use within marketing, with quality controls and brand guardrails
Own Aline's marketing technology stack, including marketing automation, campaign tooling, and Salesforce CRM integrations
Configure systems for efficient campaign execution, accurate tracking, and clean data flows into GTM reporting
Serve as the primary marketing stakeholder for tech stack decisions, vendor relationships, and tool evaluations
Own creative output across brand design, sales collateral, product marketing assets, event materials, and campaign creative
Manage internal creative resources and/or agency relationships
Ensure creative output adheres to brand standards and communicates Aline's positioning clearly and consistently
Own Aline's website, including architecture, content strategy, performance optimization, and ongoing development
Execute website enhancements, new page builds, and technical improvements
Ensure the website supports SEO/AEO goals and converts visitors into pipeline
Partner with Corporate Marketing on content strategy and RevOps on conversion optimization and A/B testing
Oversee multimedia and video production strategy, including customer stories, explainer content, event recordings, and social-ready video

Requirements

What you’ll need

10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS, with meaningful exposure to marketing technology and systems
High creative standards and a strong portfolio of brand, campaign, and digital work
Fluency with marketing automation platforms (HubSpot or equivalent) and CRM integration (Salesforce); you don't need to be an admin, but you need to know how the pieces fit together
Proven experience adopting and scaling AI tools to accelerate marketing workflows: content, creative, campaign operations, or analytics
Experience managing web development and creative functions, including agency relationships
Experience in a PE-backed or high-growth environment preferred
Senior living, healthcare technology, or vertical SaaS experience a plus but not required
Bias toward action - you see inefficiency and fix it; you see a creative gap and fill it
Collaborative and cross-functional by nature; you build systems and assets that serve the entire GTM team, not just marketing
High ownership mentality; you set the standard for the team and hold it