Senior Growth Marketing Manager

Alkami Technology

. Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $94,000 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing integrated demand generation campaigns across multiple channels, leveraging marketing automation platforms and advanced analytics to optimize performance and drive pipeline growth. Strong collaboration with sales teams and proficiency in account-based marketing strategies are essential.

Highest-signal resume keywords

Demand Generation ExperienceMarketing Automation ProficiencyMulti-Channel Campaign ExecutionAnalytical SkillsB2B Buyer Journey Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisAccount-Based Marketing StrategiesAudience SegmentationLead Lifecycle ManagementAttribution ModelingBudget ForecastingData Integrity MaintenancePipeline Contribution MeasurementConversion Rate OptimizationCreative Testing and Iteration

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationProject ManagementCollaborationMentoring

Tools & Technologies

Salesforce PardotTerminusDemandbase6senseCRM SystemsMarketing Automation Platforms

Industry Keywords

SaaSFinancial TechnologyMarketing TechnologyB2BRegulated Industries

About the role

Key responsibilities & impact

Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline
Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix
Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors
Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness
Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes
Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback
Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models
Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns
Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations
Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies
Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems
Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance

Requirements

What you’ll need

3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth
Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools
Experience executing multi-channel digital and ABM campaigns
Strong analytical skills with the ability to interpret campaign performance and ROI metrics
Ability to manage cross-functional projects and meet deadlines in a fast-paced environment
Understanding of B2B buyer journeys and lead lifecycle management
Experience collaborating with Sales and Revenue Operations teams
Strong written and verbal communication skills
Experience in banking technology, FinTech, or regulated industries
Experience with ABM platforms such as Terminus, Demandbase, or 6sense
Advanced reporting and attribution modeling experience
Familiarity with budget forecasting and spend management
Experience mentoring junior marketing team members
Candidates must be eligible to work in the US for full-time employment

Benefits

Comp & perks

Remote-first environment
Unlimited paid time off
401(k) with employer match
Diverse and inclusive environment
FUN culture