Strategic Product Marketing Manager

Alkami Technology

. Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $117,000 - $147,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, including advanced product positioning, go-to-market planning, and cross-functional leadership. Proficient in leveraging market insights and data-driven decision-making to influence product roadmaps and drive successful product launches.

Highest-signal resume keywords

Product Marketing StrategyGo-To-Market PlanningMarket ResearchSales Enablement StrategyCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging StrategyCompetitive IntelligenceData-Driven Decision MakingProject LeadershipCustomer Insight GenerationSaaS Product ManagementMarket AnalysisProduct StorytellingLaunch Process Development

Soft Skills

CollaborationInfluencingCommunicationLeadershipStrategic Thinking

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree (Preferred)

Industry Keywords

FintechDigital BankingFinancial TechnologySaaSEcosystem Partnerships

About the role

Key responsibilities & impact

Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities
Develop and evolve product positioning and messaging frameworks for competitive fintech markets
Collaborate with Product Management to influence roadmap priorities using customer, competitive, and market intelligence
Conduct competitive and market analysis to identify threats, opportunities, and whitespace
Define messaging architecture across marketing, sales, and customer lifecycle communications
Lead strategic sales enablement programs, including narratives, demo frameworks, and competitive guidance
Partner with Demand Generation, Partner Marketing, and Content Marketing on campaigns tied to pipeline and adoption outcomes
Guide internal teams on product storytelling and differentiation
Support ecosystem and partner go-to-market initiatives
Analyze product performance, win/loss insights, and market feedback
Influence alignment across Product, Marketing, Sales, and Customer Success
Lead launch readiness through communication plans, training, and enablement resources
Improve product marketing processes and frameworks
Advise leadership on positioning decisions with data-driven insights and recommendations
Manage complex initiatives across multiple stakeholders
Integrate AI into product marketing workflows

Requirements

What you’ll need

6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles
Bachelor’s degree in Marketing, Business, Communications, or a related field
Advanced product positioning and messaging strategy for SaaS platforms
End-to-end go-to-market planning and cross-functional launch leadership
Deep market research, customer insight generation, and competitive intelligence
Ability to translate complex technical capabilities into strategic market narratives
Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
Data-driven decision making using product adoption, pipeline, and market signals
Sales enablement strategy including competitive positioning and value storytelling
Project leadership skills managing complex initiatives across multiple stakeholders
Must be eligible to work in the US for full-time employment
Preferred: experience in fintech, digital banking, or financial technology markets
Preferred: experience influencing product roadmap decisions through market insights
Preferred: background supporting platform ecosystems, partnerships, or integrations
Preferred: experience working in high-growth SaaS or scaling technology companies
Preferred: MBA or advanced degree in a related discipline
Preferred: experience building repeatable product marketing frameworks or launch processes

Benefits

Comp & perks

Remote-first environment
Unlimited paid time off
401(k) with employer match
Diverse and inclusive environment
FUN culture