Working Student – Online Marketing, Digital Growth

allaboutHRLaw

. Support the setup, management, and optimization of Google Ads campaigns to increase visibility and attract new customers .

Posted 11/11/2026part-timeRemote • GermanyEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns, SEO, and AI-powered marketing strategies. Strong analytical skills to assess website performance and derive actionable recommendations for improvement.

Highest-signal resume keywords

Google Ads ManagementSEO FamiliarityAI-Powered MarketingGoogle Analytics ProficiencyConversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign OptimizationWebsite AnalysisKPI MonitoringPerformance Data Analysis

Soft Skills

CuriosityIndependent WorkingStructured Working StyleStrong Communication

Tools & Technologies

Google AdsGoogle AnalyticsAI-Powered Search SystemsChatGPT Ads

Industry Keywords

Digital MarketingOnline MarketingMediaCommunicationsBusiness Administration

About the role

Key responsibilities & impact

Support the setup, management, and optimization of Google Ads campaigns to increase visibility and attract new customers
Explore AI-powered search systems and new advertising opportunities, such as ChatGPT Ads
Assess the potential of AI-based marketing and advertising formats
Support website optimization for traditional search engines and AI-powered search systems such as ChatGPT and Google AI Overviews
Analyze the website in terms of visibility, user experience, and conversion potential
Develop specific recommendations for website improvements
Monitor relevant KPIs and evaluate campaign results
Derive optimization measures from performance data
Monitor current developments in digital marketing
Contribute your own ideas for further developing the online presence

Requirements

What you’ll need

Currently studying, ideally in Marketing, Online Marketing, Media, Communications, or Business Administration with a focus on Marketing—or have initial practical experience in digital marketing
Interest in digital marketing, particularly Google Ads, SEO, and AI-related developments
Familiarity with SEO, SEA, Google Analytics, and conversion optimization
Initial practical experience with relevant tools is a plus
Curiosity about AI, new technologies, and the continued evolution of digital search
Independent and structured working style
Excellent German language skills
Strong understanding of digital communication
Willingness to learn and engage with new topics

Benefits

Comp & perks

Flexible remote work based on trust rather than control
Opportunities to help shape the company and advance your own projects
Varied tasks spanning Google Ads, SEO, and AI marketing opportunities
Short decision-making paths
Personal exchange, team cohesion, and open communication
Opportunities to deepen your knowledge, try new tools, and develop professionally