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Working Student, Part-Time Employee – Online Marketing, Digital Growth
allaboutHRLaw. Build, manage, and optimize Google Ads campaigns to increase visibility and acquire new customers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Google Ads campaigns, with a strong focus on SEO and AI developments. Capable of analyzing website performance and implementing data-driven recommendations to enhance visibility and conversion rates.
Highest-signal resume keywords
Google Ads ManagementSEO OptimizationGoogle Analytics ProficiencyAI-Powered Search SystemsDigital Marketing Trends
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsSEOSEAConversion OptimizationDigital MarketingKPI MonitoringWebsite AnalysisCampaign EvaluationOptimization MeasuresUser Navigation
Soft Skills
CuriosityInitiativeWillingness to LearnIndependent WorkStructured Approach
Industry Keywords
Digital MarketingAI DevelopmentsOnline MarketingMediaCommunicationsBusiness Administration
About the role
Key responsibilities & impact- Build, manage, and optimize Google Ads campaigns to increase visibility and acquire new customers
- Monitor developments in AI-powered search systems and new advertising formats such as ChatGPT Ads
- Optimize the website for traditional and AI-powered search systems
- Analyze the website in terms of visibility, user navigation, and conversion potential
- Develop specific recommendations for improvement
- Monitor relevant KPIs and evaluate campaign results
- Derive and implement optimization measures
- Monitor current trends in digital marketing and contribute your own ideas
Requirements
What you’ll need- Currently studying, ideally in Marketing, Online Marketing, Media, Communications, or Business Administration with a focus on Marketing—or alternatively, some initial practical experience in digital marketing
- Interest in digital marketing, particularly Google Ads, SEO, and AI developments
- Familiarity with SEO, SEA, Google Analytics, and conversion optimization; initial hands-on experience with relevant tools is a plus
- Interest in AI, new technologies, and the ongoing development of digital search
- Independent and structured approach to work
- Very strong German language skills
- Strong feel for digital communication
- Curiosity, initiative, and willingness to learn about new topics
Benefits
Comp & perks- Flexible working: Remote work has been part of our culture for many years; trust instead of micromanagement
- Genuine opportunities to shape your role and drive your own projects forward
- Varied responsibilities in Google Ads, SEO, and AI marketing
- Short decision-making processes
- Personal interaction, knowledge sharing, team spirit, and open communication
- Space to learn, try out new tools, and develop your professional skills