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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing content and digital marketing strategies across various channels, with a strong focus on analytics and performance measurement. Proven ability to lead social media initiatives, manage paid media campaigns, and create compelling content that aligns with business objectives.
Highest-signal resume keywords
Content Strategy DevelopmentDigital Marketing ExecutionPPC Campaign ManagementSprinklr and Marketo ProficiencyAnalytical Performance Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentDigital MarketingPPC Campaign ManagementA/B TestingMarket AnalysisEvent ManagementValue Proposition CreationProject ManagementStorytellingKPI Tracking
Soft Skills
Influential LeadershipChange ManagementCollaborationProblem-SolvingAttention to Detail
Tools & Technologies
SprinklrMarketoAnalytics ToolsSocial Media PlatformsContent Management Systems
Industry Keywords
Digital MarketingContent MarketingSecurity IndustryBrand MessagingLead Generation
About the role
Key responsibilities & impact- Lead development and execution of content and digital marketing initiatives
- Own social media strategy and execution across all Allegion brand channels
- Design and implement content strategy supporting social channels and broader business objectives
- Assist with storyboards, video shoots, and editing as needed
- Create and oversee social posts, videos, campaigns, blogs, case studies, webinars, and other collateral
- Ensure consistent brand messaging, voice, and tone across social and content assets
- Manage PPC and paid social campaigns end to end, including planning, execution, optimization, and reporting
- Run A/B tests on paid creative, targeting, and placement
- Partner with demand generation on paid lead-generation campaigns and funnel tracking
- Monitor, analyze, and report on social and paid media performance
- Use analytics tools to track KPIs and demonstrate marketing impact on business growth
- Align social and paid strategy with revenue goals alongside brand, channel, sales, and demand generation teams
- Highlight Allegion and its brands’ innovations and value propositions
- Guide colleagues and partners toward high-quality deliverables and organizational alignment
- Develop strategic presentations and present to leadership
Requirements
What you’ll need- Bachelor’s degree in marketing, Communications, or a related field
- 5 to 8 years of experience in content and digital marketing and/or program management, preferably in the security industry
- Experience developing and executing content strategy across all channels with proven results
- Experience launching content strategy across digital channels with proven metrics
- Strong knowledge and experience with Sprinklr, Marketo, and similar platforms
- Experience and proven results with paid media campaigns preferred
- Exceptional verbal, writing, and storytelling skills
- Experience managing events and/or event communications
- Strong marketing competencies, including business and market analysis
- Demonstrated expertise in value proposition creation
- Ability to work independently on complex projects and collaborate across functions
- Influential leadership and change management skills
- Excellent ability to represent the Company externally and build alliances
- Solid understanding of multi-step distribution and indirect channel sales
- Strong project management and attention to detail
- Flexibility to work under pressure in a fast-paced, changing environment
- Creative, data-driven mindset with strong problem-solving skills
- Ability to travel up to 25%
- Must be legally authorized to be employed in the United States; employment visa sponsorship is not intended
Benefits
Comp & perks- Health, dental and vision insurance coverage
- Unlimited Paid Time Off
- 401K plan with a 6% company match and no vesting period
- Health Savings Accounts
- Flexible Spending Accounts for healthcare and/or dependent daycare expenses
- Company-paid Short-Term and Long-Term Disability Insurance
- Term life insurance with option to purchase supplemental coverage
- Tuition Reimbursement
- Voluntary Wellness Program with monetary rewards
- Employee Discounts through Perks at Work
- Community involvement and opportunities to give back
- CliftonStrengths assessment and coaching
- Professional development opportunities
- Hybrid work model combining in-person collaboration with remote work
- Work-life balance initiatives