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Director of Sales – Customer Growth
AllPoints Fibre. Lead and deliver the wholesale sales strategy across APFN .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading sales strategies and driving revenue growth within the telecommunications and connectivity sectors. Proven ability to build executive relationships, manage high-value customer portfolios, and develop strategic partnerships for long-term commercial success.
Highest-signal resume keywords
Strategic Sales LeadershipWholesale Telecoms ExpertiseExecutive Stakeholder ManagementCommercial NegotiationRevenue Growth And Forecasting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial Growth StrategiesCustomer Retention And ExpansionStrategic Account DevelopmentSales Governance And Pipeline ManagementCommercial And Financial Acumen
Soft Skills
LeadershipCoachingOrganisational Development
Industry Keywords
TelecommunicationsConnectivityFibreNetwork InfrastructureEnterprise Customer RelationshipsStrategic AccountsPartnershipsCustomer Lifetime ValueChurn ReductionThought Leadership
About the role
Key responsibilities & impact- Lead and deliver the wholesale sales strategy across APFN
- Drive sustainable growth through customer acquisition, retention and expansion
- Deliver revenue, margin and commercial performance targets
- Build and lead a high-performing sales organisation
- Develop executive-level relationships with key customers and partners
- Drive strategic account development and maximise customer lifetime value
- Lead initiatives to reduce churn and increase wallet share
- Ensure contracted commitments are realised and commercial opportunities are leveraged
- Represent APFN across the telecoms and wholesale connectivity sector
- Develop strategic partnerships, alliances and routes to market
- Build APFN’s industry profile through networking, customer engagement and thought leadership
- Act as the voice of the customer across the organisation
- Partner with Product, Marketing, Technology and Operations teams
- Contribute to corporate strategy and business planning as a Senior Leadership Team member
- Help shape future propositions, investments and growth opportunities
- Report directly to the Chief Commercial Officer
- Participate in the recruitment process, including stakeholder interviews, psychometric assessment, panel discussion and final executive meeting
Requirements
What you’ll need- Established commercial leader with a proven track record of delivering growth within telecommunications, connectivity, fibre, network infrastructure or adjacent technology markets
- Experience leading senior sales teams and high-value customer portfolios
- Experience developing and executing successful commercial growth strategies
- Experience managing complex enterprise or wholesale customer relationships
- Experience closing and growing strategic accounts at executive level
- Experience building partnerships that create long-term commercial value
- Experience delivering sustainable revenue and margin growth
- Strategic sales leadership
- Wholesale telecoms expertise
- Executive stakeholder management
- Commercial negotiation
- Revenue growth and forecasting
- Customer retention and expansion
- Strategic account development
- Sales governance and pipeline management
- Commercial and financial acumen
- Leadership, coaching and organisational development
- Experience within wholesale telecoms providers, fibre network operators, carrier and connectivity businesses, mobile/voice/data wholesalers, or channel, partnership and ecosystem-led sales environments
Benefits
Comp & perks- 30 days annual leave plus bank holidays
- Enhanced family leave policies, including maternity, adoption, shared parental and paternity leave
- Enhanced sick pay
- Access to healthcare and wellbeing support
- Bupa Private Medical Insurance
- Bupa Dental Insurance
- Health Cash Plan covering dental, optical and physiotherapy treatments
- Remote GP appointments
- Mental health support
- Annual health checks and wellbeing services
- 6% employer pension contribution
- Income Protection Insurance
- Life Assurance cover worth four times annual salary
- Financial wellbeing schemes
- Electric Vehicle Salary Sacrifice Scheme
- Cycle to Work Scheme
- Eye Care Vouchers
- Employee savings and lifestyle benefits across retailers and services
- Opportunity to influence the future direction of a growing business as a Senior Leadership Team member