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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing sponsorship marketing tactics, including budget management, program deliverables, and compliance processes. Proven ability to execute marketing strategies and analyze program effectiveness through sales-indicator metrics.
Highest-signal resume keywords
Sponsorship Marketing ManagementBudget ManagementProgram Deliverables CoordinationSales-Indicator AnalysisCompliance Processes Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ExecutionMarketing StrategiesSponsorship Platforms ManagementEvent Status ReportingTimeline ManagementLegal Review ExecutionStakeholder ApprovalsSpreadsheet ManagementProgram Effectiveness MonitoringMeeting Coordination
Soft Skills
Team LeadershipCollaborationCommunication
Industry Keywords
SponsorshipPromotional ExperienceCollegiate SportsCollege FootballSoccerMarketing TacticsStakeholder EngagementAgency ManagementCompliance FilesBackground Investigation
About the role
Key responsibilities & impact- Plan and manage day-to-day project execution of sponsorship marketing tactics across Allstate’s sponsorship platforms
- Manage and support sponsorship platforms such as College Football, Collegiate Sports, and Soccer
- Manage program deliverables with sponsorship agencies and external property rights holders
- Manage program overviews, recaps, internal meeting materials, and presentations
- Manage spreadsheets, event status reports, timelines, meeting coordination, legal and stakeholder approvals, and centralized compliance files
- Execute marketing strategies and sales objectives
- Manage and direct budgets for individual sponsorship platforms
- Monitor sponsorship program effectiveness through response and sales-indicator analysis
- Lead internal and external project teams for individual programs
- Execute legal review documents and compliance processes
- Partner with internal stakeholders, sponsorship agencies, and external rights holders
Requirements
What you’ll need- At least three years of relevant marketing, sponsorship, or promotional experience preferred
- Ability to pass a background investigation
- Reliable internet with minimum speeds of 50 MB download and 5 MB upload when working from home
- Dedicated, private workspace free from distractions, with appropriate desk and seating when working from home
- Allstate generally does not sponsor individuals for employment-based visas for this position
Benefits
Comp & perks- Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse
- Monthly connectivity reimbursement to help offset internet costs for employees eligible to work from home
