VP of Marketing

AllVoices

. Lead the marketing function and team while reporting to the CEO and serving on the senior leadership team .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in enterprise B2B SaaS marketing, with a strong focus on product marketing, pipeline management, and team leadership. Proven ability to develop and execute comprehensive marketing strategies that align with revenue goals and enhance brand positioning.

Highest-signal resume keywords

Enterprise B2B SaaS MarketingProduct Marketing ExperiencePipeline ManagementTeam LeadershipAutomated Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyPositioningMarketing Budget ManagementCompetitive MarketingContent MarketingSEOAEOCampaign OptimizationWriting CopyBuilding Decks

Soft Skills

Collaborative LeadershipEvidence-Based Decision-Making

Tools & Technologies

GongClaudeHubSpot ProspectorCanva

Industry Keywords

HR TechMid-MarketEnterprise AccountsMarketing to HRLegal and Compliance Buyers

About the role

Key responsibilities & impact

Lead the marketing function and team while reporting to the CEO and serving on the senior leadership team
Own brand strategy, positioning, pipeline, website and product marketing
Build and run the 2027 marketing plan and budget tied to the company revenue goal
Own marketing-sourced pipeline targets with Sales and Rev Ops and report weekly
Set channel mix across paid, content, events, community, partnerships and outbound support
Lead and develop the Head of Content, Community & Events
Hire and develop a Product Marketing Manager
Set priorities for Rev Ops and Marketing Ops and build automated campaigns and pipeline tracking
Direct web design, web development, paid media agencies, freelancers and contractors
Align Marketing, Product, Sales and Customer Success around a unified messaging framework
Own ICP, value propositions, positioning and competitive differentiation across the ER and HR tech market
Run product launches with Product, including tiering, naming, messaging, enablement and launch calendars
Keep sales assets, the Sales Resource Library and website current
Run customer marketing, including weekly newsletters, quarterly product roadmap webinars and in-app announcements
Plan and execute content, events and community programs
Expand content into SEO and AEO and connect programs to pipeline
Own the website backlog, conversion optimization, landing pages and site experience
Set paid media direction, audience strategy and campaign messaging; review performance and optimize spend
Build automated campaigns using Gong, Claude and HubSpot Prospector
Identify automation opportunities for content and creative production
Surface insights from prospect and customer conversations and emails for messaging and competitive differentiation
Establish success metrics for pipeline, conversion, website bookings, enablement usage and product launches

Requirements

What you’ll need

10+ years in enterprise B2B SaaS marketing, selling to mid-market and enterprise companies, not SMB
3+ years leading a marketing team
Experience owning pipeline targets and a marketing budget, with results you can explain
Strong product marketing experience in positioning, messaging, competitive marketing and launches used by Sales
Track record of leading and developing marketers
Experience managing agencies and outside partners
Hands-on experience building decks, writing copy and reviewing creative
Experience using Canva and AI tools
Hands-on experience building automated campaigns and AI workflows with Gong, Claude and HubSpot Prospector
Startup or growth-stage experience and comfort leading a lean, high-output team
Strong writing ability across competitive briefs, ad copy and customer newsletters
Collaborative leadership and evidence-based decision-making
Preferred: HR or HR tech experience, or marketing to HR, Legal and Compliance buyers
Preferred: Experience marketing an AI product or using AI to run marketing
Preferred: Experience moving a company upmarket into mid-market and enterprise accounts

Benefits

Comp & perks

Company equity
401(k) matching
Medical insurance
Dental insurance
Vision insurance
Unlimited paid time off
Paid holidays
Remote flexible work
Company equipment