AllVoices

Chief Marketing Officer

• Lead the marketing function and team while reporting to the CEO and serving on the senior leadership team
• Own brand strategy, positioning, pipeline, website and product marketing
• Build and run the 2027 marketing plan and budget tied to the company revenue goal
• Own marketing-sourced pipeline targets with Sales and Rev Ops and report weekly
• Set channel mix across paid, content, events, community, partnerships and outbound support
• Lead and develop the Head of Content, Community & Events
• Hire and develop a Product Marketing Manager
• Set priorities for Rev Ops and Marketing Ops and build automated campaigns and pipeline tracking
• Direct web design, web development, paid media agencies, freelancers and contractors
• Align Marketing, Product, Sales and Customer Success around a unified messaging framework
• Own ICP, value propositions, positioning and competitive differentiation across the ER and HR tech market
• Run product launches with Product, including tiering, naming, messaging, enablement and launch calendars
• Keep sales assets, the Sales Resource Library and website current
• Run customer marketing, including weekly newsletters, quarterly product roadmap webinars and in-app announcements
• Plan and execute content, events and community programs
• Expand content into SEO and AEO and connect programs to pipeline
• Own the website backlog, conversion optimization, landing pages and site experience
• Set paid media direction, audience strategy and campaign messaging; review performance and optimize spend
• Build automated campaigns using Gong, Claude and HubSpot Prospector
• Identify automation opportunities for content and creative production
• Surface insights from prospect and customer conversations and emails for messaging and competitive differentiation
• Establish success metrics for pipeline, conversion, website bookings, enablement usage and product launches

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VP of Marketing