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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Performance Marketing and Media Buying, with a strong focus on campaign optimization and data analysis. Proficient in leveraging platforms like Meta, Google, TikTok, and Snapchat to drive user engagement and achieve marketing goals.
Highest-signal resume keywords
Performance MarketingMedia BuyingGoogle AnalyticsSEO Best PracticesCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingMedia BuyingCampaign OptimizationData AnalysisSEO Implementation
Soft Skills
Organization SkillsPlanning SkillsCreative Writing Skills
Tools & Technologies
Google AnalyticsMeta AdvertisingGoogle AdvertisingTikTok AdvertisingSnapchat Advertising
Certifications & Qualifications
Bachelor's Degree in Marketing/Media
Industry Keywords
Online MarketingGrowth MarketingUser EngagementCustomer RetentionAd Account Data Tracking
About the role
Key responsibilities & impact- Create performance marketing campaigns across Meta, Google, TikTok, Snapchat, and other online marketing channels
- Set and regularly identify performance marketing parameters to optimize and modify campaigns
- Implement the marketing brand and persona strategy across online platforms
- Manage and modify performance marketing activities to increase campaign effectiveness
- Liaise with the Content & Marketing team to produce designs and campaign content aligned with performance marketing analysis
- Ensure proper implementation of performance marketing processes to achieve subscription, app-installation, and customer-retention goals
- Manage an across test-and-learn strategy to generate insights into campaign traffic, brand, and user needs
- Maintain alignment with the marketing team before, during, and after campaigns
- Drive installation of the almentor app to increase user and customer engagement
- Identify variables and specifications such as target audiences, bidding tactics, and consumer habits to increase conversions
- Extract data from ad accounts daily and enter it into shared dashboards
- Use Google Analytics, internal resources, and internal reports to track user behavior and conversions and provide action plans
- Implement SEO best practices to improve website visibility and organic search rankings
Requirements
What you’ll need- Bachelor's Degree in Marketing/Media or any related field
- 3+ years experience in Performance Marketing, Media Buying, or Growth Marketing
- Excellent command of Arabic and English
- Good organization and planning skills
- Creative and good writing skills
- Up to date with the latest trends and best practices in online marketing and measurement
- Proficient in implementing SEO best practices to enhance website visibility and organic search rankings
- Experience with Meta, Google, TikTok, and Snapchat advertising platforms
- Experience using Google Analytics and marketing dashboards
- Ability to extract ad account data and track user behavior and conversions
Benefits
Comp & perks- Competitive salary packages
- Flexible work arrangements
- Family Medical insurance
- Access to a wide range of courses on our platform