FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy and execution, particularly within fintech and SaaS sectors. Proficient in managing marketing campaigns, sales collateral, and event strategies while leveraging data analytics for performance optimization.
Highest-signal resume keywords
B2B Marketing ExperienceHubSpot Email CampaignsGoogle Ads Campaign OptimizationSales Collateral CreationEvent and PR Strategy Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyEmail Campaign ExecutionPaid Campaign ManagementData AnalysisSales Collateral Development
Soft Skills
Excellent Communication SkillsAttention to Detail
Tools & Technologies
HubSpotGoogle AdsLinkedIn
Industry Keywords
FintechFinancial ServicesSaaSMarket Data Product
About the role
Key responsibilities & impact- Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact
- Design, build and execute HubSpot email campaigns to existing Trading API and Broker API customers, coordinating with sales and customer service teams
- Create and manage sales and marketing collateral, including product sheets, pitch decks, case studies and pricing overviews
- Build out and own the events strategy, working with the events team to execute
- Work with the Head of PR to build out and execute a PR strategy
- Research and monitor competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team
- Design and run regular surveys and feedback programs with existing and future market data customers
- Plan, run and optimize Google Ads and LinkedIn campaigns
- Report on campaign performance and turn customer and competitive insights into recommendations for product and go-to-market strategy
Requirements
What you’ll need- 5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning
- Hands-on experience designing, building and executing email campaigns in HubSpot (or a similar marketing automation platform)
- Experience running and optimizing paid campaigns on Google Ads and LinkedIn
- Track record of creating sales collateral and working closely with sales and customer-facing teams
- Excellent written and verbal communication skills
- Experience building and managing events and PR strategies, working with internal teams or agency partners
- Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
- Attention to detail
Benefits
Comp & perks- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card