Director of Retention

Alpha Lion

. Own the retention calendar end-to-end, including offers, incentives, LTOs, launches, cross-sell, and reactivation .

Posted 10/6/2026full-timeRemote • United StatesLead💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in retention strategies, lifecycle management, and subscription growth, with a strong focus on data-driven decision-making and customer insights. Proven ability to lead high-performing teams and drive significant revenue through effective retention initiatives.

Highest-signal resume keywords

Retention Strategy DevelopmentLifecycle ManagementSubscription Growth ExpertiseKlaviyo ProficiencyData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention ManagementLifecycle/CRMSubscription EconomicsCustomer Value OptimizationSegmentation StrategyAutomated JourneysBehavioral Data AnalysisKPI DevelopmentRevenue GenerationLTV Improvement

Soft Skills

LeadershipTeam DevelopmentCollaborationStrategic ThinkingCommunication

Tools & Technologies

KlaviyoAttentiveRechargeSkioShopifyData Infrastructure

Industry Keywords

DTC E-commerceCustomer RetentionLoyalty ProgramsHealth and WellnessPremium Lifestyle

About the role

Key responsibilities & impact

Own the retention calendar end-to-end, including offers, incentives, LTOs, launches, cross-sell, and reactivation
Partner with Brand and Growth on go-to-market strategy
Own subscription performance and economics, including take rate, churn, reactivation, subscriber LTV/LTR, and contribution margin
Build and scale the subscription and loyalty experience from onboarding through offboarding with Product and Operations
Lead lifecycle and CRM across Email, SMS, and Push, including strategy, segmentation, automated journeys, and continuous testing
Build a customer intelligence engine using behavioral data, cohorts, NPS, reviews, and zero-party data
Build and develop a lean, high-performing retention team with clear ownership, KPIs, and operating cadences
Drive returning customer revenue, LTV, contribution margin, subscription adoption, cross-sell, longevity, repeat purchase, and customer value
Translate customer and cohort insights into actions across Retention, Product, Brand, and Acquisition

Requirements

What you’ll need

7–10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity
Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason the candidate's trajectory does not fit that benchmark
Demonstrable retention impact, including moving NRR, gross churn, or LTV by meaningful points and generating $25M+ in retention-driven revenue
Deep, hands-on expertise with Klaviyo, Attentive or equivalent, Recharge/Skio/Stay or equivalent, Shopify, and connected data infrastructure
Nice to have: background in health, wellness, supplements, beauty, or premium lifestyle DTC
Nice to have: track record designing and executing loyalty programs at scale

Benefits

Comp & perks

Performance bonuses
Growth incentives
Benefits supporting health, wellness, and professional goals