VP of Brand – Product Marketing

Alpha Lion

. Own product positioning and integrated go-to-market strategy across DTC, Amazon and Retail .

Posted 10/31/2026full-timeRemote • United StatesLead💰 $180,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand leadership, storytelling, and integrated marketing strategies across multiple channels, with a strong focus on consumer insights and measurable impact. Proven ability to build and lead high-performing teams while maintaining brand identity and standards.

Highest-signal resume keywords

Senior Brand Leadership ExperienceExceptional Storytelling AbilityOmnichannel Marketing ExperienceTrack Record of Building Distinctive BrandsStrong Creative and Design Judgment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningIntegrated CampaignsConsumer Insight AnalysisBrand Strategy DevelopmentMarketing Calendar ManagementCommunity BuildingContent CreationData-Driven Decision MakingPackaging DesignPerformance Measurement

Soft Skills

LeadershipCollaborationResourcefulnessJudgmentCommunication

Industry Keywords

Consumer Packaged GoodsHealthWellnessPerformance MarketingDTCAmazonRetailBrand ActivationsCommunity ProgramsFast-Moving Environment

About the role

Key responsibilities & impact

Own product positioning and integrated go-to-market strategy across DTC, Amazon and Retail
Translate consumer insight, product truth and competitive context into target customer definition, differentiated value proposition, messaging hierarchy and launch narrative
Partner with Commercialization, Growth and channel leaders on coordinated launch plans
Lead brand storytelling across packaging, digital creative, retail, organic content, communications and the broader customer experience
Build community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs
Set and evolve brand strategy, voice, identity and standards
Build and lead a Brand organization across creative, Organic Social, content, community, partnerships and activations
Develop people, partners and ways of working to produce exceptional work
Own the annual brand plan, marketing calendar, awareness budget and campaign priorities
Participate in the application process, including personality assessment, interviews and a payroll processing case study/work simulation

Requirements

What you’ll need

Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance
Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success
Track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact
Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator
Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed
Omnichannel experience across DTC, Amazon, retail, packaging, product launches and consumer experiences
Ability to use consumer insight and data without allowing process or analysis to replace judgment and action
Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter
Resume and brief note on why you'd excel in this role
Must be based in the United States

Benefits

Comp & perks

Performance bonuses
Benefits supporting health, wellness, and professional goals
Remote work