Senior Brand Manager

Altadis U.S.A.

. Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth .

Posted 9/23/2026full-timeFort Lauderdale • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Strategy, Digital Engagement, and Consumer Insights to drive brand growth and performance. Proficient in strategic planning, P&L management, and developing impactful consumer activations.

Highest-signal resume keywords

Brand Strategy DevelopmentP&L ManagementDigital EngagementConsumer InsightsBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategySegmentationDigital Media ToolsConsumer ActivationData-Driven RecommendationsForecastingPricing StrategyProject ManagementMarket AnalysisCommercialization

Soft Skills

Creative CommunicationDetail OrientedCritical ThinkingInterpersonal SkillsSolution-Oriented

Tools & Technologies

WordExcelOutlookPowerPointSocial Media PlatformsCRM Tools

Certifications & Qualifications

BA/BS in Marketing

Industry Keywords

Brand StewardshipConsumer RelevanceProduct InnovationTrade MarketingMerchandisingEvent PlatformsCommunity BuildingCigar Experience

About the role

Key responsibilities & impact

Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth
Develop brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthen brand equity and unlock future growth
Drive product innovation from consumer insight and concept development through commercialization and launch
Align agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition
Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and growth opportunities
Develop brand strategies, business cases and performance updates for senior leadership and key stakeholders
Partner with Trade Marketing on merchandising, promotional and channel programs
Develop consumer activations, experiences and event platforms
Build integrated digital engagement across social media, content, CRM and emerging platforms
Grow brand communities, strengthen consumer relationships and drive measurable results

Requirements

What you’ll need

BA/BS in Marketing
5+ years of work experience
Fluent in English and Spanish (writing, reading and speaking)
Proficient with Word, Excel, Outlook, & PowerPoint
Strategic planning with Brand Strategy, Segmentation and Direction to drive brand growth
Intimate knowledge and experience with digital and social media tools and tactics for business
Superb oral and written English communication skills; ability to be creative and engaging in written communication
Must be well-organized, detail oriented and able to prioritize & execute multiple projects simultaneously while delivering on time with excellence
Ability to think critically, creatively, provide data-driven strategic recommendations and to see an idea through completion
Strong work-ethic, flexiblity and willingness to get the job done and be solution-oriented
Exceptional interpersonal skills
Cigar experience a plus
Traveling is required, up to 25%
Regular exposure to smoke or airborne particles; occasional exposure to wet and/or humid conditions
Ability to stand, walk, use hands, reach with hands and arms, and talk or hear
Frequently climb or balance and stoop, kneel or sit
Frequently lift and/or move up to 35 pounds
Ability to adjust focus