Growth Marketing Manager

Alternative Payments

. Own day-to-day paid acquisition across Google, LinkedIn and Meta .

Posted 10/2/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$120,000 - CA$145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategies across platforms like Google, LinkedIn, and Meta, with a strong focus on optimizing campaigns and webinars to drive demand generation. Proficient in leveraging AI for audience research and campaign planning while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Paid Acquisition StrategyWebinar Program ManagementAI Workflow DevelopmentAnalytical JudgmentB2B SaaS Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupTargetingCreative TestingOptimizationBudget AllocationPerformance AnalysisExperiment DesignPaid Media ExecutionBiddingRegistration Tracking

Soft Skills

Strong OwnershipFollow-ThroughConfidence in HostingCollaborationAdaptability

Tools & Technologies

HubSpotInstantlyN8nZoomChatGPT

Industry Keywords

Demand GenerationB2B MarketingSaaSMSPsIT Service ProvidersFintechPayments

About the role

Key responsibilities & impact

Own day-to-day paid acquisition across Google, LinkedIn and Meta
Partner with Demand Generation on strategy, budget allocation and performance priorities
Lead campaign setup, targeting, creative testing, optimization and reporting
Evaluate Reddit and emerging advertising platforms, including ChatGPT where appropriate
Define experiment success criteria and recommend channels to scale
Own the full webinar program, including topics, calendar, speakers, hosting, moderation, event operations, promotion and follow-up
Grow webinar cadence from one per month toward two to three per month in 2027
Connect webinars to paid and email demand generation and improve the journey from registration to completed demo
Build AI workflows for audience research, campaign planning, experiment design, operations, analysis and reporting
Collaborate with Sales to review demo quality, understand objections, coordinate follow-up and improve campaigns and webinars
Work in two-week agile sprints, prioritizing an experiment backlog and adapting based on results
Partner with Demand Generation and content on campaign and landing-page improvements
Report to the Manager, Demand Generation; work as an individual contributor with no direct reports

Requirements

What you’ll need

Eligible to work in Canada
Toronto-based and able to work the hybrid schedule in office Monday–Wednesday
5+ years of relevant growth, performance or demand-generation marketing experience, including B2B SaaS
Demonstrated success scaling paid acquisition or webinars and improving commercial outcomes
Hands-on paid-media execution skills across targeting, creative, bidding, budget and optimization
Strong analytical judgment, including ability to connect spend or webinar registration to completed demos and pipeline
Practical fluency with AI agents and automation
Ability to identify opportunities, run experiments, learn from unsuccessful attempts and determine next steps
Ability to coordinate across content, email, social and Sales
Confidence hosting and moderating live webinars, preparing speakers and facilitating audience conversations
Strong ownership and follow-through
Nice-to-have: experience marketing to MSPs, IT service providers, accounting firms, fintech or payments
Nice-to-have: experience with HubSpot, Instantly, n8n, Zoom or equivalent tools

Benefits

Comp & perks

Equity opportunities
Unlimited PTO
Flexibility when you need it the most
Yearly learning & development stipend
Inclusive and accessible hiring process
Reasonable accommodation during the hiring process