Alternative Payments

Growth Marketing

• Own day-to-day paid acquisition across Google, LinkedIn and Meta
• Partner with Demand Generation on strategy, budget allocation and performance priorities
• Lead campaign setup, targeting, creative testing, optimization and reporting
• Evaluate Reddit and emerging advertising platforms, including ChatGPT where appropriate
• Define experiment success criteria and recommend channels to scale
• Own the full webinar program, including topics, calendar, speakers, hosting, moderation, event operations, promotion and follow-up
• Grow webinar cadence from one per month toward two to three per month in 2027
• Connect webinars to paid and email demand generation and improve the journey from registration to completed demo
• Build AI workflows for audience research, campaign planning, experiment design, operations, analysis and reporting
• Collaborate with Sales to review demo quality, understand objections, coordinate follow-up and improve campaigns and webinars
• Work in two-week agile sprints, prioritizing an experiment backlog and adapting based on results
• Partner with Demand Generation and content on campaign and landing-page improvements
• Report to the Manager, Demand Generation; work as an individual contributor with no direct reports

Growth Marketing Manager