Senior Business Systems Analyst

Alteryx

. Own and optimize the Lead-to-Opportunity end-to-end flow across Salesforce Sales Cloud, Marketo, and integrated systems .

Posted 10/8/2026full-timeRemote • California • United StatesSenior💰 $150,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Sales Cloud and MarTech stacks, with a strong focus on optimizing Lead-to-Opportunity processes and ensuring data integrity. Proficient in translating business needs into technical specifications and collaborating with cross-functional teams to enhance system performance.

Highest-signal resume keywords

Salesforce Sales Cloud ExpertiseLead-to-Opportunity Lifecycle ManagementMarketing Automation Platforms ExperienceAgile/Scrum MethodologiesSalesforce Reporting and Data Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Sales CloudLead ManagementCampaign AttributionFlow BuilderProcess BuilderAPI IntegrationsData Integrity ManagementUser Story WritingUAT ExecutionRelational Database Structures

Soft Skills

Communication SkillsCollaborationAnalytical ThinkingProblem SolvingDocumentation Skills

Tools & Technologies

MarketoPardotHubSpotEloquaSalesforce Reporting Tools

Certifications & Qualifications

Salesforce Certified AdministratorSalesforce Certified Business Analyst

Industry Keywords

Lead-to-CashMQL/SQL DefinitionsSLA TrackingGDPR ComplianceCCPA Compliance

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own and optimize the Lead-to-Opportunity end-to-end flow across Salesforce Sales Cloud, Marketo, and integrated systems
Analyze, document, and translate business processes into system behavior for lead routing, lead scoring, campaign attribution, qualification rules, and opportunity creation
Partner with Demand Generation and Marketing Operations to configure and scale campaign tracking, API integrations, and third-party vendor connections
Lead discovery sessions with Marketing, BDRs/SDRs, and Sales Leadership
Translate business needs into technical requirements, functional specifications, user stories, and process flow diagrams
Identify buyer-journey bottlenecks and design system enhancements to increase velocity and conversion rates
Collaborate with Salesforce Developers, Enterprise Architects, and Systems Engineers on custom objects, flows, validation rules, and integration pipelines
Oversee UAT, test scenarios, bugs, enhancements, and change control processes
Manage data integrity in Salesforce and MarTech systems, including deduplication, enrichment, GDPR/CCPA compliance, and taxonomy
Partner with Analytics teams on pipeline attribution models
Create documentation, training materials, and release notes for business users

Requirements

What you’ll need

3–5+ years as a Business Systems Analyst with a dedicated focus on Salesforce and MarTech stacks
Deep hands-on knowledge of Salesforce Sales Cloud, including Lead, Contact, Account, Opportunity, and Campaign objects
Knowledge of Flow Builder and Process Builder
Direct experience with enterprise Marketing Automation Platforms such as Marketo, Pardot/Account Engagement, HubSpot, or Eloqua
Experience with native/API sync mechanics between marketing automation platforms and Salesforce
Experience designing or managing Lead-to-Opportunity or Lead-to-Cash lifecycles, including MQL/SQL definitions, SLA tracking, and opportunity attribution
Strong grasp of Agile/Scrum delivery processes, user story writing, backlog grooming, sprint planning, and UAT execution
Understanding of APIs/REST integrations, webhooks, cookie tracking, URL parameters (UTMs), and relational database structures
Experience with Salesforce Reporting and data visualization platforms
Exceptional ability to communicate technical constraints to business leaders and translate business requests into developer-ready specifications
Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials preferred
Capacity to serve in compliance with U.S. export controls

Benefits

Comp & perks

A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Target annual bonus of 15% of base salary