Business Development Manager – National Accounts

Alto-Shaam, Inc.

. Research, identify, qualify, and prioritize prospective national account customers across multi-unit foodservice, franchise, senior living, hospitality, and contract foodservice channels .

Posted 10/16/2026full-timeRemote • Wisconsin • United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consultative selling and strategic account management within the foodservice and hospitality sectors, with a strong focus on building relationships and driving revenue growth through effective business development strategies.

Highest-signal resume keywords

Consultative Selling SkillsStrategic PlanningAccount ManagementCRM ProficiencyFoodservice Operations Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategiesOpportunity Pipeline ManagementForecastingReportingBusiness DevelopmentMarket Trend AnalysisCulinary ApplicationsEquipment Specification ProcessesNegotiation SkillsCustomer Engagement

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation SkillsRelationship-Building SkillsProblem-Solving Skills

Tools & Technologies

CRM PlatformsMicrosoft Office Applications

Industry Keywords

Foodservice ManagementHospitalityFranchiseSenior LivingCommercial Foodservice EquipmentMulti-Unit AccountsCulinary TeamsOperations TeamsProcurement ContactsMarket-Facing Activities

About the role

Key responsibilities & impact

Research, identify, qualify, and prioritize prospective national account customers across multi-unit foodservice, franchise, senior living, hospitality, and contract foodservice channels
Cultivate long-term relationships with executive leaders, decision-makers, culinary teams, operations teams, procurement contacts, and other stakeholders
Position Alto-Shaam products and solutions through consultative selling, customer discovery, value-based presentations, product demonstrations, culinary support, and application-focused recommendations
Create and implement account-specific business plans, sales strategies, opportunity pipelines, and growth initiatives
Manage opportunities through the sales cycle and support conversion of targeted prospects
Increase sales volume, account penetration, and long-term revenue growth
Monitor market trends, competitive activity, customer challenges, and industry developments
Collaborate with internal sales, culinary, marketing, product development, customer service, service, dealer, and representative partners
Support negotiations related to pricing, programs, specifications, standards, and account agreements
Maintain accurate CRM records, manage opportunity pipelines, track customer engagement, analyze account performance, and report on activities, forecasts, and results
Attend customer meetings, industry trade shows, conferences, networking events, and other market-facing activities
Travel 70%+ to support customer engagement, business development, trade shows, and account growth initiatives

Requirements

What you’ll need

Bachelor’s degree in business, marketing, hospitality, culinary arts, foodservice management, or a related field required; equivalent combination of education and relevant industry experience may be considered
5–7 years of progressive sales, business development, national account, key account, or channel management experience
Experience preferably within commercial foodservice equipment, foodservice operations, hospitality, franchise, or senior living markets
Demonstrated success identifying, developing, and converting new business opportunities with regional, national, and multi-unit account customers
Experience with franchise groups, senior living operators, hospitality organizations, contract foodservice providers, or other multi-location customer segments strongly preferred
Understanding of foodservice operations, commercial kitchen workflows, culinary applications, equipment specification processes, and customer operational challenges preferred
Ability to build relationships with executive leaders, procurement teams, culinary teams, operations leaders, dealers, consultants, and manufacturer representative partners
Strong consultative selling skills
Strategic planning and account management skills
Excellent interpersonal, communication, presentation, negotiation, and relationship-building skills
Proficiency with CRM platforms, opportunity pipeline management, forecasting, reporting, and sales activity documentation required
Proficiency in Microsoft Office applications
Strong problem-solving, conflict management, and decision-making skills
Ability to maintain an aggressive travel schedule; travel requirement is 70%+

Benefits

Comp & perks

Annual bonus on gross income, averaging 15% over the past five years
Low-cost premiums for full-coverage healthcare with wellness participation
11 paid holidays
Generous earned PTO
Advancement opportunities through the career ladders program
Tuition assistance for a degree or certification
Fitness reimbursement for gym memberships, classes, or training sessions
Biannual performance reviews with yearly merit increases
Annual free lunch with the company president to celebrate work anniversaries
Remote work permitted