Content Strategist

American Academy of Family Physicians

. Build subject matter expertise to develop and tailor messaging for the Division of Practice Advancement and other assigned business areas .

Posted 9/29/2026full-timeLeawood • Kansas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and digital marketing, with a strong focus on developing editorial plans and optimizing content for engagement and member value. Proficient in web analytics and SEO best practices to drive organizational revenue and retention.

Highest-signal resume keywords

Content CreationDigital MarketingEditorial ManagementWeb AnalyticsSEO Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyAP Style ProficiencyEditorial PlanningMeasurement and OptimizationInformation ArchitectureComponentized Content ManagementSyndicationGEO/AEO Best Practices

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Google Data StudioSemrush

Industry Keywords

Content AuditPromotional StrategiesMember ValueEngagement

About the role

Key responsibilities & impact

Build subject matter expertise to develop and tailor messaging for the Division of Practice Advancement and other assigned business areas
Lead content plan development and promotional strategies that drive engagement
Continuously improve AAFP content through audits, measurement, optimization and process improvements
Collaborate with editors, writers, designers and marketers to produce and distribute content across the website, social media, email marketing and podcast channels
Routinely audit content and identify areas for improvement
Build editorial schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices
Develop high-quality resources, education and connection to deliver member value
Help drive organizational revenue through member value and retention
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree (or equivalent work experience) in communications, marketing, English, or related area
Minimum of four years of related work experience in content creation, digital marketing or editorial management
Proficiency in AP style and application of brand standards in communications work
Demonstrated success working with editorial plans and content strategy frameworks
Basic aptitude with current web analytics tools such as Google Data Studio and Semrush
Preferred: Publishing experience in digital channels
Preferred: Understanding of information architecture, componentized content management systems and syndication
Preferred: Understanding of SEO best practices
Preferred: Knowledge of GEO/AEO best practices

Benefits

Comp & perks

Hybrid work arrangement
Monday–Friday schedule
Additional hours as needed
Up to 5 days of travel per year